Website Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East, Africa and Asia. A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to 'create great m… read moreoments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East. Majid Al Futtaim owns and operates 20 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls and My City Centre neighbourhood centres, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and operates a portfolio of more than 160 outlets in 15 countries.
The Head of Marketing & Communications – East Africa is responsible for defining and executing the regional marketing and communications strategy to drive brand growth, customer engagement and commercial performance across the East African markets. The role ensures strong alignment between corporate brand strategy and local market execution, while strengthening brand equity, reputation and customer loyalty for the Carrefour brand and Majid Al Futtaim Retail.
ROLE PROFILE
Develop and lead the regional marketing and communications strategy to drive brand growth, customer traffic, and commercial performance across East Africa.
Oversee integrated marketing campaigns across digital, social media, in-store, and traditional channels to support promotions, new store openings, and commercial initiatives.
Strengthen the Carrefour brand positioning by ensuring consistent brand identity, messaging, and customer experience across all markets and touchpoints.
Drive customer acquisition and loyalty initiatives, leveraging CRM, data analytics, and targeted marketing programs.
Collaborate with commercial, operations, and e-commerce teams to align marketing initiatives with business priorities and revenue growth.
Manage marketing budgets, agencies, and external partners to ensure effective campaign execution and strong return on investment.
Lead and develop the marketing and communications team across East Africa, building capabilities and ensuring high performance.
Lead market insights and customer analytics, translating consumer trends and data into actionable marketing strategies that improve campaign effectiveness and customer experience.
REQUIREMENTS
Bachelor’s degree in Marketing, Business, Commerce or any relevant field
MBA in the same field is an advantage
10-15 years of experience in marketing and communications
Strong analytical and technical skills
Apply Through:
careers.majidalfuttaim.com
To apply for this job please visit careers.majidalfuttaim.com.