Website Pavago
Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.
What You’ll Be Responsible For
Content Creation & Optimization
Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
Develop landing pages and conversion-focused copy that turns traffic into qualified leads
Inbound Marketing Execution (Beyond SEO)
Execute inbound campaigns across multiple channels, including:
SEO & content marketing
Lead magnets (guides, checklists, playbooks, resources)
Social media content that supports inbound distribution
Website and landing page experiences
Understand how content, distribution, and conversion work together in a full inbound funnel
Lead Magnets & Conversion Assets
Plan and build lead magnets that solve real user problems and capture demand
Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
Collaborate with marketing and design teams to improve conversion rates
Research & Strategy
Conduct deep research on industries, competitors, and audience pain points
Identify content gaps and opportunities across the inbound funnel
Translate insights into strong content angles and inbound campaigns
Stay up to date with SEO, inbound, AI-search, and content distribution trends
Analytics & Performance
Monitor and evaluate content and inbound performance using:
Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush, Ahrefs, AIO
Optimize content based on performance, engagement, and conversion data
Make decisions rooted in outcomes, not just traffic
What We’re Looking For
Must-Haves
Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
Strong understanding of SEO, search intent, and inbound funnels
Ability to create content that drives value, not fluff
Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
Excellent written English with strong storytelling and persuasion skills
Portfolio showing results-driven inbound or content work
Understanding of how AI is changing content discovery and search
Familiarity with social media as a content distribution channel
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