Website CDL Human Resource
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Role Overview
We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales.
You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.
Key Responsibilities
Campaign Execution & Coordination
Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
Coordinate with branches, and sales teams to ensure smooth campaign rollout
Track campaign timelines and deliverables to ensure deadlines are met
Digital Marketing Support
Manage and update content across social media platforms, and WhatsApp channels
Assist in managing online leads, inquiries, and customer engagement funnels
In-Store & Branch Marketing
Support implementation of in-store branding (POS materials, signage, displays)
Ensure consistency of brand messaging across all branches
Assist in organizing activations, promotions, and customer events
Content & Creative Support
Work with designers to develop marketing materials
Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
Capture basic content (photos/videos) for real-time marketing needs
Data, Reporting & Insights
Track performance of campaigns (footfall, leads, conversions, sales)
Maintain marketing reports and dashboards
Provide insights and recommendations based on campaign performance
Customer-Centric Marketing
Support customer engagement initiatives
Assist in improving customer journey across online and offline touchpoints
Help manage CRM or lead databases
Requirements
Qualifications & Experience
Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field
1-2 years’ experience in marketing (retail experience is a strong advantage)
Basic understanding of Content creation & digital marketing (social media, ads, content)
Experience working in a fast-paced, target-driven environment
Key Skills & Competencies
Strong execution and attention to detail
Good communication and coordination skills
Commercial awareness (understands sales impact)
Creative thinking with a practical approach
Basic data analysis and reporting skills
Ability to multitask and meet tight deadlines
Proactive and solution-oriented mindset
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