Website Pavago
Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.
About the Role
We’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing.
This is not a traditional media buying role focused only on dashboards and optimization.
Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions.
You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes.
What You’ll Be Doing
Own and scale Facebook & Instagram ad campaigns from ideation to execution
Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
Handle $10K–$250K+ monthly ad spend budgets with performance accountability
Creative Strategy (Primary Focus)
Develop original ad angles, hooks, and messaging frameworks
Write clear, high-converting creative briefs for designers and video editors
Lead UGC direction, including scripting, storytelling, and video concepts
Contribute directly to ad concepting and campaign narratives
Continuously test new creative ideas and iterate based on performance
Performance & Optimization
Analyze performance daily and make data-driven decisions
Identify winning creatives and scale them effectively
Optimize campaigns across audiences, creatives, and offers
Creative + Data Feedback Loop
Use data to refine messaging, angles, and storytelling
Understand why creatives perform — not just what performs
Continuously improve performance through creative iteration
Collaboration & Ownership
Work closely with designers, editors, and internal teams
Align campaigns with broader revenue and growth goals
Operate with autonomy — owning outcomes, not just execution
Must-Have Requirements (Non-Negotiable)
3+ years running Facebook/Instagram ads at a high level
Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
Experience handling multiple accounts (5+) simultaneously
Strong hands-on involvement in creative strategy, including:
Ad concepting
Creative brief writing
Storytelling for paid ads
Ability to create ads that convert — not just launch campaigns
Strong command of:
Meta Ads Manager
Facebook Business Suite
Pixel tracking & conversion optimization
Strong copywriting skills — able to craft compelling hooks and messaging
Important: Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role.
What Separates Top Candidates
Strong portfolio of winning ad creatives (UGC, static, video)
Clear ability to explain their role in creating high-performing ads
Deep understanding of creative → offer → conversion flow
Experience managing $50K–$250K+ monthly budgets
Hands-on experience with UGC workflows and video production
Use of AI tools (e.g., ChatGPT) to improve creative output
What Success Looks Like
Consistently hitting or improving CPL, CPA, and ROAS targets
Launching and scaling campaigns quickly without sacrificing quality
Bringing fresh creative angles and testing ideas proactively
Driving measurable growth across multiple accounts
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