Website M-KOPA Solar
M-KOPA’s mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR… M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day. Each 8W battery powered-system comes with three lights, m… read moreobile phone-charging and a solar powered radio. Customers can now opt for a 20W system with digital TV. As of July 2016, M-KOPA has connected over 400,000 homes to affordable solar power. Current customers will make projected savings of US$ 300 Million over the next four years. M-KOPA’s customers will enjoy 50 million hours of kerosene-free lighting per month. Total employment created in East Africa is 2,500. In March 2016, M-KOPA emerged boldest at Financial Times Arcelor Mittal- Boldness in Business Awards in the Developing Markets category. In February 2016, M-KOPA was recognised as the Best Mobile Innovation for Emerging Markets at the Global Mobile Awards. In 2015, M-KOPA was recognised by Fortune Magazine as one of the Top 50 Companies Changing The World and won the Zayed Energy Future Prize. M-KOPA has also won the 2014 Bloomberg Pioneer Award and 2013 FT/IFC Excellence in Sustainable Finance Award.
What You’ll Do
You’ll own CRM strategy and execution end-to-end. Build automated customer journeys in CleverTap/Braze, run experiments on messaging and timing, analyse retention cohorts, and scale successful programmes across markets. Partner with Product, Commercial, and Operations teams to turn customer behaviour into growth opportunities.
Your Core Responsibilities:
Build and scale multi-channel lifecycle programmes: Design onboarding, retention, churn prevention, and upsell journeys across SMS, WhatsApp, push, and in-app messaging
Design behavioural trigger-based upsell systems: Move customers from entry products (smartphones/e-bikes) to higher-value bundles (digital loans, insurance, device protection) based on payment behaviour and engagement signals
Run rigorous experiments: A/B test messaging, timing, incentives, and offers with clear hypotheses and statistical rigour – then turn wins into repeatable playbooks
Own retention economics: Track and optimise LTV, cohort retention, renewal rates, and upsell performance – translating insights into action
Scale what works across markets: Turn successful experiments into documented frameworks that enable teams to execute growth initiatives across 5 African markets
Your Environment
Tech Stack: CleverTap, Braze, MoEngage, or similar
Analytics: Mixpanel, Amplitude, Looker
Channels: WhatsApp, SMS, push, in-app messaging, telesales
What You Need
6+ years building and scaling CRM or lifecycle marketing – ideally in businesses where daily or weekly customer engagement drives retention and revenue.
Relevant backgrounds we’re interested in: MVNO experience, super-apps with daily engagement models, mobile gaming with daily retention mechanics, prepaid subscription services, or B2C fintech/subscription businesses where high-frequency engagement drives the model.
You’ve built CRM systems, not just optimised them – whether migrating platforms (Mailchimp → Braze), designing journey architecture from scratch, or scaling programmes across markets.
You’re hands-on in CRM platforms daily – personally building journeys in tools like Braze, CleverTap, MoEngage, Customer.io, or Iterable.
You think in business outcomes – your achievements mention LTV growth, retention revenue, upsell rates, renewal improvements – not just open rates or engagement metrics.
You run rigorous experiments – designing tests with clear hypotheses, control groups, and measurable success criteria.
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