Website CDL Human Resource
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Duties and Responsibilities
Strategy & Planning
Develop annual group marketing strategy aligned to business targets
Create brand positioning for each company
Define target customer segments and value propositions
Develop campaign calendars for all brands
Prepare and manage marketing budget
Revenue & Lead Generation
Build structured lead generation funnels
Support sales with marketing materials and pitch decks
Design B2B acquisition campaigns
Track and optimize cost per lead
Support tender visibility and market intelligence
Brand Management
Standardize brand identity across all companies
Ensure consistent messaging and visual alignment
Manage website, social media, PR and digital presence
Develop thought leadership positioning for leadership team
Digital & Performance Marketing
Manage digital campaigns (LinkedIn, Google, etc.)
Oversee content creation (case studies, brochures, newsletters)
Improve website traffic and conversion rates
Implement CRM / lead tracking system
Market Intelligence
Competitor analysis
Industry trend tracking
Customer feedback analysis
Recommend new product or service positioning
aTeam & Vendor Management
Manage designers, agencies, content creators where needed
Requirements
Qualifications & Experience
Degree in Marketing, Business, Communications or related field
5–8 years’ experience in B2B marketing
Experience managing multiple brands
Strong digital marketing capability
Data-driven and commercially oriented
Strong presentation and strategic thinking skills
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