Website Pavago
Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.
What You’ll Be Doing
Own and scale Facebook & Instagram ad campaigns from ideation to execution
Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
Handle $10K–$250K+ monthly ad spend budgets with performance accountability
Develop and write high-converting ad copy and creative briefs for designers and video editors
Lead creative strategy, including:
Static ads
UGC video direction and coordination
Video scripting
AI-assisted creative production
Continuously test audiences, creatives, and offers to identify winning combinations
Analyze performance daily and make data-driven optimization decisions
Collaborate with internal teams to align campaigns with broader revenue goals
Operate with autonomy—own outcomes, not just tasks
Must-Have Requirements (Non-Negotiable)
Minimum 3+ years running Facebook/Instagram ads at a high level
Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
Experience handling multiple accounts (5+) simultaneously
Strong command of:
Meta Ads Manager
Facebook Business Suite
Pixel tracking & conversion optimization
Ability to analyze performance data deeply and translate it into actionable decisions
Strong copywriting skills—can write ads that actually convert
What Separates Top Candidates
Experience managing $100K–$250K+ monthly budgets
Strong understanding of full-funnel strategy (creative → offer → conversion)
Hands-on experience with UGC workflows and video ad production
Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality
Familiarity with tools like GoHighLevel (GHL) or Close CRM
What Success Looks Like
Consistently hitting or improving CPL, CPA, and ROAS targets
Launching and scaling campaigns quickly without sacrificing quality
Bringing new creative angles and testing ideas proactively
Driving measurable growth across multiple accounts
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