Company: Tatu City Limited
Location: Kiambu
Job Type: Full Time
Apply Before: 2026-08-20
Job Description
Responsibilities
Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;
Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;
Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
Optimize customer journeys through experimentation A/B, multivariate, holdout groups with a focus on LTV, retention, churn, and CAC payback;
Own CRM infrastructure Customer.io, Mixpanel, Salesforce, etc. and coordinate with engineering/data to streamline workflows and data quality;
Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
Establish and track lifecycle KPIs – from conversion to revenue per user – and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.
Requirements
Experience and Skills
3+ years’ experience in lifecycle, CRM, retention, or performance marketing – ideally in real estate;
Proven ability to scale lifecycle programs using marketing automation platforms Customer.io, Braze, Iterable, Salesforce, etc.;
Strong command of data – from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
Experience with AI/ML in marketing – personalization engines, churn models, LTV prediction, or content automation;
Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
Excellent project management and communication skills;
A bias for testing, learning, and execution – and a track record of building systems that scale
Soft Skills
Strategic thinker with strong commercial judgment.
Hands-on and results-oriented leader with a bias for action.
Excellent communicator able to influence senior stakeholders and cross-functional teams.
Adaptable to complex, fast-changing environments across multiple markets.
High energy, integrity, and resilience under pressure.
Requirements
Experience and Skills
3+ years’ experience in lifecycle, CRM, retention, or performance marketing – ideally in real estate; Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.); Strong command of data – from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau; Experience with AI/ML in marketing – personalization engines, churn models, LTV prediction, or content automation; Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes; Excellent project management and communication skills; A bias for testing, learning, and execution – and a track record of building systems that scale
Soft Skills
Strategic thinker with strong commercial judgment. Hands-on and results-oriented leader with a bias for action. Excellent communicator able to influence senior stakeholders and cross-functional teams. Adaptable to complex, fast-changing environments across multiple markets. High energy, integrity, and resilience under pressure.
How to Apply
Interested and qualified? Go to Tatu City Limited on jobs.workable.com to apply
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Source: MyJobMag