Company: Pavago
Location: Nairobi
Job Type: Full Time , Remote
Apply Before: 2026-07-29
Job Description
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
This is not a coordinator role.
You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.
You’ll work across:
Demand generation
Paid advertising
SEO
Social media
Email marketing
Outbound campaigns
Partnerships
Marketing analytics
This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.
If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership
Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
Own the full marketing funnel, from awareness through customer acquisition and retention.
Partner closely with leadership and sales to drive pipeline and revenue growth.
Build, mentor, and manage internal marketing resources and external contractors.
Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.
Multi-Channel Campaign Management
Lead and optimize campaigns across:
Google Ads
LinkedIn Ads
Meta Ads
SEO
Email Marketing
Outbound Campaigns
Partnerships & Collaborations
You will:
Manage campaign budgets to maximize ROI.
Oversee messaging, positioning, and creative direction.
Ensure consistent branding across every customer touchpoint.
Continuously optimize campaign performance.
Demand Generation & Growth
Launch campaigns that generate qualified leads and pipeline.
Build scalable lead-generation systems.
Improve landing pages and conversion funnels.
Execute A/B testing across ads, emails, landing pages, and messaging.
Collaborate with content, design, sales, and technical teams to execute growth initiatives.
Continuously test new acquisition channels and marketing strategies.
Analytics & Performance Reporting
Track and optimize key marketing metrics, including:
Marketing Qualified Leads MQLs
Sales Qualified Leads SQLs
Customer Acquisition Cost CAC
Marketing ROI
Website Traffic
Conversion Rates
Lead-to-Opportunity Conversion
You will:
Build dashboards and executive reports.
Present actionable insights and recommendations to leadership.
Make data-driven decisions that improve marketing performance.
Requirements
Must-Have Qualifications
Experience
5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
Experience leading marketing initiatives in roles such as:
Digital Marketing Manager
Senior Marketing Manager
Growth Marketing Manager
Growth Lead
Head of Marketing
How to Apply
Interested and qualified? Go to Pavago on apply.workable.com to apply
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Source: MyJobMag