Company: Twyford Tile
Location: Nairobi
Job Type: Full Time
Apply Before: 2026-08-28
Job Description
Job Purpose
The Marketing Specialist will support the
end-to-end development, launch, and post-launch management of new products
, ensuring that products are commercially, operationally, and visually ready before entering the market. The role will coordinate with Design, Marketing, Sales, Quality, Manufacturing, and Distributors to ensure product specifications, branding, showroom displays, marketing materials, and launch requirements are aligned.
The position will also own the
Terminal Check Process
, maintain standardized showroom checking documentation, prepare business field reports, and manage brand-related inventory.
Key Responsibilities
New Product Development & Launch Coordination
Coordinate the end-to-end development of new products from factory development through pre-launch and post-launch activities.
Coordinate with Manufacturing, Design, Quality, Sales, Marketing, and other relevant departments throughout the product development cycle.
Track product development activities, milestones, deadlines, approvals, and launch requirements.
Ensure all required product information, specifications, images, samples, packaging, marketing materials, and showroom requirements are available before launch.
Support the preparation and execution of new product launch activities.
Monitor product performance and gather feedback after launch for continuous improvement.
Product Life-Cycle & Project Management
Maintain accurate project timelines, milestones, action plans, and documentation for new and existing products.
Monitor progress against agreed timelines and follow up with responsible departments on pending actions.
Identify delays, risks, gaps, or issues that may affect product launch and escalate them appropriately.
Maintain an updated product development and launch tracker.
Ensure all product-related documentation is properly organized and accessible.
Cross-Functional Coordination
Liaise with
Design, Marketing, Sales, Quality, Manufacturing, Logistics, and Distributors
to ensure smooth product development and launch.
Coordinate the communication of product specifications, changes, and requirements between relevant teams.
Ensure showroom teams and distributors receive accurate product information and display requirements.
Follow up on implementation of agreed product and showroom standards.
Facilitate communication between internal teams and external stakeholders where required.
Terminal Check Process
Own and execute the
Terminal Check Process
to verify product readiness before market launch.
Develop, maintain, and continuously improve standardized terminal checklists and showroom inspection documents.
Conduct or coordinate terminal checks to verify product availability, quality, display, branding, pricing, product information, and other launch requirements.
Identify gaps and ensure corrective actions are followed up and completed before launch.
Prepare terminal check reports and provide clear recommendations on product readiness.
Escalate critical issues that may affect product launch, customer experience, or brand standards.
Pre-Launch Readiness
Facilitate pre-launch readiness review meetings with Distributors, Sales, Marketing, Manufacturing, Quality, and other relevant stakeholders.
Prepare meeting agendas, action points, and follow-up trackers.
Ensure all critical launch requirements are reviewed and closed before the agreed launch date.
Provide recommendations on whether a product is ready for launch based on terminal check findings.
Coordinate final product readiness confirmation with relevant stakeholders.
Showroom Management & Brand Standards
Conduct regular showroom checks to ensure products are properly displayed and aligned with company and brand standards.
Monitor product displays, samples, product information, promotional materials, signage, and overall showroom presentation.
Identify gaps in showroom execution and recommend corrective actions.
Maintain standardized showroom checking reports and follow up on implementation.
Coordinate with showroom teams and distributors to improve product presentation and customer experience.
Ensure newly launched products are properly introduced and displayed across relevant showrooms.
Business Field Reports & Market Feedback
Conduct business field visits and gather information on product performance, customer feedback, competitor activities, and market trends.
Contribute to the preparation of business field reports.
Analyze field findings and provide practical recommendations to management.
Gather feedback from Sales teams, distributors, showroom staff, and customers to support product improvement.
Monitor competitor products, displays, pricing, promotions, and market activities where required.
Brand Inventory Management
Manage and maintain accurate records of brand-related inventory, including marketing materials, samples, displays, promotional items, and other brand assets.
Monitor inventory levels and identify replenishment requirements.
Coordinate issuance, movement, and utilization of brand materials.
Conduct periodic inventory checks and reconcile physical inventory against records.
Ensure proper storage, accountability, and utilization of brand materials.
Reporting & Documentation
Prepare regular reports on product development, terminal checks, showroom checks, product launches, and brand inventory.
Maintain accurate and up-to-date product and project documentation.
Track outstanding actions and provide regular updates to management.
Prepare presentations, summaries, trackers, and other reports required by the Marketing Department.
Ensure all product launch documentation is complete and properly filed.
Qualifications
Education
Bachelor’s degree in
Marketing, Business Administration, Project Management, Product Management, or a related field
.
Additional certification in Marketing, Project Management, Quality Management, or related areas will be an added advantage.
Experience
2–4 years of experience
in marketing, product development, project coordination, product management, quality assurance, or a related role.
Experience in
FMCG, manufacturing, building materials, ceramics, tiles, or a similar industry
is an added advantage.
Experience coordinating cross-functional projects and product launches will be preferred.
Experience in showroom management, product merchandising, or distributor coordination is an advantage.
Technical Knowledge
Familiarity with
New Product Introduction NPI
and product life-cycle management.
Understanding of basic quality control and product readiness processes.
Good knowledge of MS Office, particularly
Excel, Word, and PowerPoint
.
Familiarity with project management tools is an added advantage.
Ability to prepare professional reports, presentations, trackers, and checklists.
Key Competencies
Strong project coordination skills
Excellent organizational and time-management skills
Analytical and problem-solving ability
Strong attention to detail
Excellent communication and interpersonal skills
Stakeholder management
Strong follow-up and execution ability
Ability to work across multiple departments
Report writing and presentation skills
Commercial and customer-oriented mindset
Ability to work under pressure and meet deadlines
Proactive and self-driven
Strong understanding of brand standards and product presentation
How to Apply
Interested and qualified? Go to Twyford Tile on www.linkedin.com to apply
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Source: MyJobMag