Company: Strivo Labs
Location: Lagos
Job Type: Full Time , Onsite
Apply Before: 2026-09-01
Job Description
Role Overview
We are looking for a creative, strategic, and execution-driven Social Media Lead to lead and scale our digital presence across multiple platforms.
This role is responsible for developing and executing high-impact social media strategies that drive brand visibility, audience engagement, community growth, and business results.
The ideal candidate combines strong creative thinking with data-driven decision-making and has proven experience managing social media at scale.
You will work closely with marketing, content, design, growth, and leadership teams to build compelling digital narratives and deliver consistent, high-performing campaigns across all social channels.
What You’ll Do
Social Media Strategy & Execution:
Develop and execute a comprehensive social media strategy aligned with brand and business goals
Lead content planning and platform growth strategies across Instagram, LinkedIn, TikTok, X Twitter, Facebook, YouTube, and other relevant platforms
Build and maintain a strong, engaging, and consistent brand voice across all channels
Drive audience growth, engagement, reach, and community development through innovative content and campaigns
Create and manage social media calendars, campaign timelines, and publishing schedules
Content & Campaign Management:
Lead the development of high-performing content including short-form videos, graphics, carousels, campaigns, and thought leadership content
Collaborate with content creators, designers, and video teams to produce platform-optimized content
Manage campaign execution from ideation to reporting and optimization
Identify trends, conversations, and opportunities that strengthen brand relevance and visibility
Ensure all content aligns with brand guidelines and communication standards
Performance & Analytics:
Monitor platform performance and provide actionable insights based on analytics and engagement data
Track KPIs including reach, engagement, follower growth, conversion, and campaign performance
Conduct A/B testing on content formats, messaging, posting schedules, and engagement strategies
Use insights and performance data to continuously optimize content and platform strategy
Prepare regular performance reports and strategic recommendations for leadership
Community & Brand Engagement:
Build and manage strong online communities across all social platforms
Drive meaningful audience interaction and improve customer/community engagement
Monitor brand sentiment and manage online reputation proactively
Engage with influencers, creators, and brand partners to expand reach and visibility
Support crisis communication and reputation management where necessary
Leadership & Collaboration:
Lead and mentor social media team members, content creators, and external partners where applicable
Collaborate closely with marketing, growth, PR, and product teams on integrated campaigns
Stay updated on platform changes, industry trends, emerging tools, and audience behavior
Drive innovation and continuous improvement across the company’s social media operations.
What We’re Looking For
7+ years of experience in social media management, digital marketing, or brand communications
Proven experience leading and scaling social media accounts for brands, agencies, startups, or high-growth organizations
Strong understanding of platform strategy across Instagram, LinkedIn, TikTok, X Twitter, Facebook, and YouTube
Strong content strategy and storytelling capability with a deep understanding of audience engagement
Experience managing paid and organic social campaigns
Strong understanding of social media analytics, reporting, and performance optimization
Experience with social media management and analytics tools
Strong project management and stakeholder management skills
Excellent communication, creative direction, and leadership capability
Ability to thrive in fast-paced, execution-focused environments.
Why This Role Matters
This role is critical to how the brand is positioned, perceived, and experienced online.
You will play a key role in:
Driving brand visibility and digital growth
Building engaged online communities
Strengthening audience trust and brand relevance
Increasing engagement, reach, and conversion across platforms
Creating high-impact campaigns that support overall business growth.
How to Apply
Send a short note on why you are a good fit and your salary expectations to: hiring@strivolabs.com
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Source: MyJobMag