Tag: Structured Resource Business Limited

  • Business Analyst

    Company: Structured Resource Business Limited

    Location: Lagos

    Job Type: Full Time

    Apply Before: 2026-07-29

    Job Description

    Job Description
    As our Business Analyst, you’ll sit between product, data, and the business.
    You’ll translate business problems into AI solutions, track performance, and make sure we’re building what customers actually need and will pay for.
    You’ll work hybrid, with flexibility to work from home and come in for product sprints, client meetings, and team strategy sessions.
    Responsibilites
    Product & Market Analysis: Research market trends, competitor AI products, and customer needs in Nigeria/Africa.
    Data to Insights: Analyze product usage data, model performance, and business metrics to find opportunities for growth and optimization.
    Requirements Gathering: Work with founders, engineers, and data scientists to define product requirements, user stories, and success metrics for AI features.
    Process Improvement: Map business processes and identify areas where AI/automation can drive efficiency and revenue.
    Stakeholder Management: Present findings and recommendations to leadership. Help prioritize the product roadmap based on ROI.
    Go-to-Market Support: Support pricing, packaging, and launch strategy for new AI products.
    Reporting: Build dashboards and reports to track KPIs for product, sales, and customer success.
    Requirements
    Education: Bachelor’s degree in Business, Economics, Statistics, Computer Science, or related field.
    Experience: Minimum of 3 years as a Business Analyst, Product Analyst, or in a similar role. Startup or tech experience is a big plus.
    Analytical Skills: Strong Excel / SQL. Experience with dashboards – PowerBI, Tableau, or Metabase. Basic Python for data analysis is a plus.
    AI/Tech Fluency: You don’t need to code models, but you must understand AI/ML concepts, data pipelines, and how to measure AI product success.
    Business Acumen: Ability to connect data insights to revenue, cost, and business growth.
    Communication: Excellent written and verbal communication. You can explain complex data to non-technical people.
    Problem Solver: Comfortable with ambiguity. You can define the problem before jumping to solutions.

    How to Apply

    Interested and qualified candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.
    Build your CV for free. Download in different templates.

    Apply Now

    Source: MyJobMag

  • Product Marketing Specialist

    Company: Structured Resource Business Limited

    Location: Lagos

    Job Type: Full Time

    Apply Before: 2026-07-29

    Job Description

    Job Summary
    The Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive product awareness, customer acquisition, engagement, and revenue growth.
    The role bridges the gap between Product, Sales, Customer Success, and Marketing by translating product features into compelling customer value propositions and delivering impactful marketing campaigns.
    Key Responsibilities
    Product Marketing Strategy:
    Develop and execute product marketing plans aligned with business objectives.
    Define product positioning, messaging, and unique value propositions.
    Conduct market research to understand customer needs, industry trends, and competitors.
    Identify target customer segments and buyer personas.
    Go-to-Market GTM:
    Lead product launch and re-launch initiatives.
    Coordinate cross-functional teams to ensure successful product launches.
    Develop GTM strategies for new features, services, and product updates.
    Create launch timelines and monitor execution.
    Content Development:
    Produce compelling marketing materials including:
    Product brochures
    Product one-pagers
    Sales decks
    Website copy
    Landing pages
    Email campaigns
    Product videos
    Case studies
    White papers.
    Digital Marketing:
    Execute digital campaigns across:
    Google Ads
    LinkedIn
    Facebook
    Instagram
    X Twitter
    Email Marketing
    Collaborate with the digital marketing team to optimize campaign performance.
    Monitor campaign KPIs and ROI.
    Sales Enablement:
    Develop sales enablement materials.
    Train sales teams on product positioning and competitive advantages.
    Support proposal development and client presentations.
    Create FAQs and objection-handling guides.
    Customer Insights:
    Collect customer feedback through surveys and interviews.
    Analyze customer behavior and product adoption.
    Recommend improvements based on market insights.
    Performance Analysis:
    Track marketing campaign performance.
    Measure product adoption and customer engagement.
    Prepare monthly marketing performance reports.
    Recommend optimization strategies based on analytics.
    Key Performance Indicators KPIs
    Product adoption rate
    Customer acquisition growth
    Marketing Qualified Leads MQLs
    Sales Qualified Leads SQLs
    Product launch success rate
    Campaign ROI
    Website traffic
    Landing page conversion rate
    Email open and click-through rates
    Customer engagement
    Product revenue growth
    Lead-to-customer conversion rate
    Customer retention rate
    Cost per Acquisition CPA
    Return on Marketing Investment ROMI.
    Qualifications
    Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
    Professional certifications in Digital Marketing or Product Marketing are an added advantage.
    3–5 years of experience in Product Marketing, Brand Marketing, or Digital Marketing.
    Experience marketing technology, SaaS, fintech, or digital products is preferred.
    Proven experience managing successful product launches.
    Technical Skills:
    Product Marketing
    Go-to-Market Strategy
    Product Positioning
    Competitive Analysis
    Market Research
    Digital Marketing
    SEO & SEM
    Email Marketing
    Google Analytics GA4
    CRM platforms HubSpot, Salesforce, Zoho, etc.
    Marketing Automation Tools
    Microsoft Office Suite
    Canva
    Figma preferred
    Power BI or Tableau advantage
    Basic HTML/CMS knowledge advantage.
    Success Measures
    The Product Marketing Specialist will be considered successful by:
    Increasing product awareness and market penetration.
    Driving qualified leads and customer acquisition.
    Delivering successful product launches on schedule.
    Improving product adoption and customer engagement.
    Supporting revenue growth through effective marketing initiatives.
    Equipping the sales team with high-quality sales enablement materials.
    Producing measurable improvements in campaign performance and marketing ROI.

    How to Apply

    Interested and qualified candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.
    Build your CV for free. Download in different templates.

    Apply Now

    Source: MyJobMag