Company: Structured Resource Business Limited
Location: Lagos
Job Type: Full Time
Apply Before: 2026-07-29
Job Description
Job Summary
The Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive product awareness, customer acquisition, engagement, and revenue growth.
The role bridges the gap between Product, Sales, Customer Success, and Marketing by translating product features into compelling customer value propositions and delivering impactful marketing campaigns.
Key Responsibilities
Product Marketing Strategy:
Develop and execute product marketing plans aligned with business objectives.
Define product positioning, messaging, and unique value propositions.
Conduct market research to understand customer needs, industry trends, and competitors.
Identify target customer segments and buyer personas.
Go-to-Market GTM:
Lead product launch and re-launch initiatives.
Coordinate cross-functional teams to ensure successful product launches.
Develop GTM strategies for new features, services, and product updates.
Create launch timelines and monitor execution.
Content Development:
Produce compelling marketing materials including:
Product brochures
Product one-pagers
Sales decks
Website copy
Landing pages
Email campaigns
Product videos
Case studies
White papers.
Digital Marketing:
Execute digital campaigns across:
Google Ads
LinkedIn
Facebook
Instagram
X Twitter
Email Marketing
Collaborate with the digital marketing team to optimize campaign performance.
Monitor campaign KPIs and ROI.
Sales Enablement:
Develop sales enablement materials.
Train sales teams on product positioning and competitive advantages.
Support proposal development and client presentations.
Create FAQs and objection-handling guides.
Customer Insights:
Collect customer feedback through surveys and interviews.
Analyze customer behavior and product adoption.
Recommend improvements based on market insights.
Performance Analysis:
Track marketing campaign performance.
Measure product adoption and customer engagement.
Prepare monthly marketing performance reports.
Recommend optimization strategies based on analytics.
Key Performance Indicators KPIs
Product adoption rate
Customer acquisition growth
Marketing Qualified Leads MQLs
Sales Qualified Leads SQLs
Product launch success rate
Campaign ROI
Website traffic
Landing page conversion rate
Email open and click-through rates
Customer engagement
Product revenue growth
Lead-to-customer conversion rate
Customer retention rate
Cost per Acquisition CPA
Return on Marketing Investment ROMI.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
Professional certifications in Digital Marketing or Product Marketing are an added advantage.
3–5 years of experience in Product Marketing, Brand Marketing, or Digital Marketing.
Experience marketing technology, SaaS, fintech, or digital products is preferred.
Proven experience managing successful product launches.
Technical Skills:
Product Marketing
Go-to-Market Strategy
Product Positioning
Competitive Analysis
Market Research
Digital Marketing
SEO & SEM
Email Marketing
Google Analytics GA4
CRM platforms HubSpot, Salesforce, Zoho, etc.
Marketing Automation Tools
Microsoft Office Suite
Canva
Figma preferred
Power BI or Tableau advantage
Basic HTML/CMS knowledge advantage.
Success Measures
The Product Marketing Specialist will be considered successful by:
Increasing product awareness and market penetration.
Driving qualified leads and customer acquisition.
Delivering successful product launches on schedule.
Improving product adoption and customer engagement.
Supporting revenue growth through effective marketing initiatives.
Equipping the sales team with high-quality sales enablement materials.
Producing measurable improvements in campaign performance and marketing ROI.
How to Apply
Interested and qualified candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.
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Source: MyJobMag