Website Hollywoodbets
Hollywoodbets have been revolutionising betting within South Africa since 1999 and we are currently making inroads further into Southern Africa. As a frontrunner in our industry we are always finding new ways to give our customers the best betting experience. Our sports betting site features a la… read morerge variety of events and markets to bet on, with expert betting support both online and in store. We offer local and international horse racing betting, an extensive range of sports betting from soccer to American Sports as well as our fantastic Lucky Numbers international lottery offering. Betting is offered 365 days a year. We are also proud to provide live betting with our Live In-Play and Betgames Africa options. After opening our first branch in Durban in the year 1999 we took the leap and joined the online community with the launch of our website www.hollywoodbets.net in 2006. Our mobisite www.hollywoodbets.mobi was created soon after that in 2009 as the business expanded. Hollywoodbets now has over 80 branches spread across six of South Africa’s provinces as well as one branch in Mozambique. Additionally, we provide our customers with a variety of betting platforms including USSD betting, via our Phone-A-Bet call centre, the mobisite and website as well as the feature phone application. Our values include service excellence, commitment to achieving our objectives, ubuntu, integrity, innovation, enthusiasm and accountability, and they underpin everything we do. For that reason we believe in investing in our team, and we’ve seen many people rise through the ranks. Hollywoodbets strongly believes in investing in the communities that we operate in, and we support charitable organisations and grassroots sports teams around SA on an annual basis. For more on the Hollywoodbets My Community Programme please visit our dedicated sites http://csi.hollywoodbets.net/ and http://sponsor.hollywoodbets.net/.
Skill Set
Strategic Marketing
Data Analysis & Insights
Lifecycle Marketing
Cross-Functional Leadership
Campaign Execution
Responsibilities
Strategic Planning and growth
Develop and execute integrated marketing strategies that elevate brand awareness and engagement.
Define clear objectives, marketing roadmaps, and KPIs for acquisition, retention, and reactivation initiatives.
Ensure consistent brand messaging and tone across all campaigns and channels.
Collaborate with the Brand and Creative teams to craft narratives that resonate with diverse audiences.
Acquisition, Retention & Lifecycle Marketing
Oversee and design multi-channel marketing strategies across social, display, PPC, SEO, affiliate, and content platforms.
Lead collaboration with CRM and Customer Journey teams to enhance lifecycle marketing programs that drive engagement and loyalty.
Identify opportunities for cross-sell, upsell, and reactivation to increase customer lifetime value.
Partner with BI and Marketing Analytics to analyze performance and continuously refine strategies.
Campaign Management and Execution
Translate strategic objectives into actionable briefs for media, creative, and digital Teams.
Lead campaign planning, ensuring alignment with business goals and brand priorities.
Monitor campaign performance and make data-driven adjustments to improve ROI and audience engagement.
Collaborate with Media Strategy & Buying to optimize spending and channel effectiveness.
Marketing Calendar Leadership
manage the marketing calendar process across Brand, CRM, Digital, and Media teams.
Ensuring delivery of annual, quarterly, and monthly calendars that align with strategic business priorities.
Monitor timelines, execution quality, and KPI alignment to ensure on-time and impactful delivery.
Collaborate with the Head of Marketing to optimize workflows and enhance campaign coordination.
Market Insights and Competitive Intelligence
Work with BI and Marketing Analysts to interpret player data, market trends, and competitor activity.
Leverage insights to identify new opportunities for audience growth and brand differentiation.
Stay ahead of emerging marketing technologies, audience behaviors, and iGaming regulations.
Translate complex insights into actionable, business-focused recommendations.
Any ad hoc tasks in the Marketing & Digital Marketing or Analytics space.
Cross- Functional Collaboration & Leadership
Partner with Brand, CRM, CX, Product, and Digital teams to ensure unified, high-impact marketing execution.
Collaborate with external partners and agencies to uphold creative and strategic excellence.
Promote a culture of innovation, data-led decision-making, and continuous optimization across the marketing function.
Qualifications
Degree/Diploma in Marketing or Relevant Field (Preferred)
3+ Years Marketing, Strategy/Brand planning
3+ Years in Analytics and Reporting
Multi-Channel Campaign management (Advantageous)
iGaming, Sports Betting, or Digital Entertainment Industry (Advantageous)
Apply Before 01/01/2026
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