Website Defy Appliances
Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances. Established in 1905, Defy made its debut … read moreby manufacturing the first electric stove in South Africa. In the last 112 years, the brand has further entrenched its footprint in South African households through manufacturing durable goods such as gas ovens, washing machines, dryers and ovens. This led to Defy becoming the biggest white goods manufacturer in the country while presenting the largest product range in South Africa. In 2011 Defy was attained by leading Turkish home appliance group, Arçelik. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik offers products and services around the world with its 30,000 employees, 18 different production facilities in 7 countries. Please note that in order to purchase any product or for pricing queries, you will need to visit a retail outlet that sells kitchen and laundry appliances. Defy operates three factories: Jacobs Ezakheni (Ladysmith) East London All factories have been accredited in terms of ISO 9001-2009. Our products can be viewed online at www.defy.co.za or by visiting the various dealers countrywide Sales & service centres are available country wide in the major provinces – please refer to our website www.defy.co.za for contact details and addresses. Also like and follow us on Facebook www.facebook.com/DefySouthAfrica/, Twitter twitter.com/defy_sa, Instagram instagram.com/defysa/. Defy’s Cooking Appliance Range is at the heart of our business, bringing style to the ritual of baking and excitement to the idea of preparing a family feast in your home. Our Gemini Collection boasts a sleek and sophisticated new design, coupled with Feast Master Capacity, ideal for bulk cooking. Defy’s signature Thermofan Technology allows you to use both baking trays at the same time, cooking multiple dishes simultaneously without any flavour or aroma transfer. Defy has recently included a stylish range of small domestic appliance which includes a range of blenders, juicers and coffee makers. Our Cooling range has extensive range of NO FROST fridges which offers both DUAL COOLING technology (which basically means there is fan in the fridge for greater humidity control – better energy efficiency, better odour control, fresher food for longer) and a 4 star freezer. Our DFF420 offers sophisticated Blue Light Technology, extending the life of your fresh produce. Defy also offers the largest capacity in the market with a 1 meter wide range. All Defy units offer an Auto Defrost fridge section, allows even static units to automatically drain any excess liquid through the back. Defy’s well-renowned chest freezer range offers a multimode function, allowing you the freedom to convert your unit between a fridge, chiller and freezer. Our laundry range boasts Aquafusion technology in our front loaders which maximises washing power efficiency ensuring you get the most out of your detergent. Surf’s up with Defy Aquawave drum technology in both top and front loaders. The technology aids in more effective washing. The company supports its brand position further through its own sales, warehousing, and distribution and after sales service functions. 135 Teakwood Rd, Jacobs, 4052, Durban, South Africa
Job Description
Defy is calling all ambitious, creative, and driven individuals to join us as a Specialist – Product Management!
This is your chance to make an impact across 13 Sub-Saharan African markets (excluding South Africa & SACU). You’ll be at the heart of product innovation—planning, developing, and managing the lifecycle of products that define how people live and work.
KEY RESPONSIBILITIES
Create long-term and short-term product range plans with Global category Product Managers
To manage and lead company’s product development process in alignment with Global Product Manager teams and to maintain the key product development files & systems.
To manage multiple brands across the region and have a sound understanding of brand mapping and price positioning.
To monitor, manage and communicate internally all relevant legislations affecting all products across Sub Saharan Markets
To work closely with the cooling, cooking, laundry, dishwasher & aircon production plants providing product briefs and to guide them on market size, product design, innovation, technology trends and to keep them up to date on market related cost and performance issues.
To provide effective and timely communication and support to internal customers such as Sales, Customer Support, Supply Chain, Finance and Service teams on all product related issues including performance, market positioning, technical and commercial issues to ensure internal customers are up to date with all products related issues.
To manage and provide reports on the stock keeping unit count and commercial performance of category product ranges. Take necessary actions to improve performance or discontinue models to maintain a competitive range that is appealing to our customers.
To drive and contribute to marketing communication plans regarding product technologies, innovations and design stories that will strategically support brand equity targets in the short and long term.
To run idea generation sessions regularly with consumers in country and to identify current and future trends, needs and integrate them into the long-term roadmap.
Basic understanding of sales principles
Creating business presentations on a regular basis to update internal stakeholders about product performance in the market and evaluating the continuity or improvement of products. Including the monitoring of sell in and sell out through effective reporting.
To run on an ad hoc basis product training content and sessions for Instore Salesmen and/or brand ambassadors in Sub Saharan Africa
Support the marketing team at a global, regional, and country level to ensure alignment of Marketing Plans and that product launches are aligned.
Managing the phase in and phase out of products across the region.
What You’ll Need:
A Marketing or related degree
2+ years in Marketing or Product Management
Strong analytical, communication, and problem-solving skills
Advanced Excel, PowerPoint, and financial acumen
Passion for consumer behaviour and innovation
Apply via company website ( https://www.defy.co.za ) or
defy1.simplify.hr