Website The South African Broadcasting Corporation (SABC)
The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcas… read moreting Corporation. This was followed by the enactment of the Broadcasting Act NO. 4 of 1999 in which section 7 allowed for the establishment of the SABC. Each of the radio and television services under the SABC portfolio are licensed separately by the Independent Communications Authority of South Africa (ICASA) and required to adhere to their respective license conditions, and the provisions of the Broadcasting Act as well as the Broadcasting Charter. Over the years, the public service provider has demonstrated unwavering commitment to the delivery of its mandate through showcasing content aimed at informing, educating and entertaining its audiences. Its portfolio includes 19 radio stations and 5 television channels which command millions of audiences on a daily basis.
PURPOSE OF POSITION:
Reporting to Marketing Manager- SABC Sport: To develop, implement, and evaluate the SABC Sport brand, marketing strategy, national campaigns, and public relations initiatives. Contribute to the delivery of best-practice, innovative brand marketing and communication strategies within SABC Sport, ensuring the platform is effectively promoted and positioned to achieve its strategic objectives.
DUTIES AND RESPONSIBILITIES:
DEVELOPMENT OF STRATEGY AND BUSINESS PLANS
Oversee the development, implementation and evaluation of the SABC Sport brand and PR strategy in line with the network strategy.
BUSINESS OPERATIONAL EFFICIENCY AND COST MANAGEMENT
In consultation with the SABC Sport platform, lead the development, execution and evaluation of a range of national platform campaigns.
Develop an influencer management plan for the specific SABC Sport platform being overseen.
Develop and implement strategic communication and marketing strategies (both internal and external) for key SABC Sport projects and initiatives.
Lead the development, management and evaluation of an influencer/ ambassador program
Manage the application of the brand across corporate partners
Oversee the production and distribution of marketing and communications collateral for the SABC Sport platforms
Provide strategic advice and recommendations to the Executive on marketing and PR strategies.
Build key relations with the media, bloggers and social influencers
Write regular media pieces promoting the SABC Sport programmes, profiling key celebrities and highlighting ground-breaking initiatives
Establish initiatives, policies and procedures that deliver ongoing improvements in service delivery
Writing, editing and proof reading of all content for internal and external publications including in house magazines, newsletters and press releases
Provide advice to senior management and leadership on SABC Sport specific brand and PR.
Management of budget to ensure effectiveness and cost containment
GOVERNANCE, RISK AND COMPLIANCE
Monitor and report on the operational risk and compliance matters
Implement internal control measures to ensure good governance.
Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
Implement execution internal risk audits identified and address gaps.
Implement Occupational Health and Safety Act.
CUSTOMER AND STAKEHOLDER MANAGEMENT
Champion relationships with key external industry and media stakeholder
Creating value in each customer interaction and focusing on the total customer experience.
Manage relations with influencers
Accurate identification of and compliance with customer needs
Customer queries/ complaints resolved in accordance with service standards and SLA’s
FINANCIAL MANAGEMENT
Oversee unit operational expenditure against approved budget and introduce corrective
Measures to ensure financial discipline and accountability.
Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
INHERENT/MINIMUM REQUIREMENTS
QUALIFICATIONS
Bachelors Degree or Diploma in marketing, Communications or related Field (NQF 6/7)
EXPERIENCE
4 years’ experience in Brand and PR Management
KNOWLEDGE
Budget management and forward scenario planning
PFMA and relevant national treasury regulations
Brand marketing
Public relations
Events management
Microsoft office
Report writing
Budget management
Project management
Understanding of the different role players within the broadcasting landscape
Project management
Understanding of applicable legislative frameworks and regulations
Deadline:27th April,2026
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