Website Sun International
The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well loc… read moreated casinos, and some of the world’s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service. Today, Sun International is one of Africa’s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. Our entry into Latin America began in Chile in 2008 and has been a success story for the Group, giving us the track record and confidence to look for more opportunities that offer gaming opportunities in the region. Sun International’s Latin American portfolio (Monticello Grand Casino in Chile, the Ocean Club Casino in Panama and the Sun Nao Casino in Colombia) has now been merged with the casino and hotel portfolio of Chile-based leader in the gaming and entertainment industry, Dreams SA, making it the largest gaming company in Latin America with operations in Chile, Peru, Colombia and Panama. Our approach has been to differentiate our hotels, resorts and casinos in architecture, service, experience, location and the mix of entertainment and activities. Creating lasting memories for our guests and customers is a core part of our DNA. We’ve created some the world’s most iconic hotels from The Palace of The Lost City at Sun City to The Table Bay Hotel in Cape Town. The creative architecture of these properties and the blending of their designs with their local environment make each property unique. We are committed to the development of all our employees and we make sure that equal opportunities and economic empowerment form the backbone of our human resource practices. 6 Sandown Valley Crescent, Sandton Gauteng, South Africa
Job Purpose
The Casino Product Specialist will be responsible for the measurement, development and management of online gaming products and tools, implementing new products and enhancing existing product offerings based on data analysis and market indicators, with the aim of promoting Sunbet as the online gaming brand of choice.
This will include the analysis and interpretation of business intelligence tools and data, reporting on trends, piloting and testing of products and making recommendations to continuously improve casino product innovation, standards, and to deliver results.
Key Performance Areas
Work cross-functionally to define and implement casino product roadmaps, prioritize features and execute the end-to-end product life cycle.
Develop reporting & analysis methods/templates for the casino operations to understand product performance
Perform data analysis on casino product performance, product spend, odds and margin analysis, customer segments and player profitability, casino promotions etc. to drive product decisions
Analyse and diagnose product performance issues and challenges and offer a solution in line with product knowledge and business needs
Produce weekly, monthly and quarterly reports on casino products in order to determine growth and performance of gaming
Develop and implement action plans to boost casino performance and offers to be competitive to various casino segments
Research, recommend and implement gaming product innovation of new technologies across the customer experience
Work collaboratively with all customer facing functions to ensure a consistent and accurate message is provided to customers on casino products
Quality assure and test/pilot solutions and products before delivery to business
Collaborate with management, operations teams and compliance teams to mitigate casino operational risk
Understand casino capabilities and customer needs and anticipate their future needs
Monitor and review the casino gaming revenue and identify challenges that need to be addressed
Review, measure and optimise casino promotional campaigns and bonus offers
Communicate and monitor the effectiveness of bonusing tools on customer behaviour and adjust where relevant
Work closely with CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform
Create and present Post Campaign Analysis reports
Collaborate with various operational teams to facilitate and monitor the integration and content release processes for new game providers
Follow a data-driven approach to continuously monitor the performance of the gaming offering and make adjustments to the casino lobby accordingly
Project manage marketing campaigns from concept to execution, working with marcomms teams, design, digital and operations teams
Facilitate and maintain partnerships/relationships to support the development, refinement and implementation of products and services
Job Requirements
Education
3 Year Degree / Diploma in Business Management
Experience
8 years’ experience in product management within the gambling/online gaming industry
Experience with online casino product offerings and the evaluation of its effectiveness in market
Skills and Knowledge
Evaluating Analysing Information
Innovating
Creating & Improving
Measuring products, risk & results
Managing Customer & Stakeholder relationships
Embracing Change
Collaborating
Taking ownership
Strong verbal and written communication
Knowledge of slots/casino products
Business acumen
Statistical skills
Financial acumen/aptitude for numbers
Gaming Compliance Procedures
Proficient Computer Skills – MS Office; EGS
Networking skills
SLA & Contract management
Marketing knowledge
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