Website Optimi Learning
We are committed to making learning more accessible, supporting every step of your learning journey. Optimi provides offerings in four divisions: Home, Workplace, Classroom and College. Together, these divisions service over 200 000 learners per annum. 116 Witch-Hazel Ave, Highveld Techno Park, Centurion, 0169, South Africa
Job Description
Optimi is looking for a high-calibre, strategic and hands-on Marketing manager to drive the marketing function across a diverse group of companies. This role requires a well-rounded marketer with both strategic depth and operational excellence. The ideal candidate should be a structured, process-driven thinker who can lead teams, integrate marketing with sales, and deliver measurable business growth across both B2B and B2C environments, ideally within the education sector.
REQUIREMENTS
Bachelor’s degree in Marketing or related field.
Honours or Postgraduate Degree (advantageous).
10 + years marketing experience across multiple marketing disciplines.
Minimum of 5 years’ experience managing and leading marketing teams.
Proven experience in both B2C and B2B environments.
Experience in ATL and BTL marketing initiatives.
Strong understanding of digital marketing, CRM systems, analytics platforms, and lead generation.
Proven experience managing suppliers, agencies, stakeholders, and marketing budgets.
Strong reporting, analytical, and presentation skills.
Proficiency in Microsoft Office Suite, CRM systems, BI and reporting tools.
Fluent in English (written and verbal communication).
DUTIES
Lead the development and execution of integrated multi-channel marketing strategies aligned to business objectives.
Oversee the marketing function across digital marketing, branding, content, campaigns, PR, and lead generation initiatives.
Manage ATL and BTL campaigns across B2B and B2C market segments.
Analyse campaign performance, market trends, customer insights, and ROI reporting.
Develop and maintain reporting frameworks, dashboards, and KPI tracking.
Manage websites, social media platforms, PR activities, suppliers, agencies, and promotional material.
Collaborate with sales teams to optimise lead generation and customer engagement.
Coordinate and manage internal and external events, expos, and activations.
Lead, mentor, and develop the marketing team while driving operational efficiency and accountability.
Ensure alignment between marketing activities and overall company strategic objectives.
Identify and mitigate risks within the marketing function.
Drive cross-functional collaboration especially with the sales team.
Apply via company website ( https://optimi.co.za/ ) or
optimi.simplify.hr
To apply for this job please visit optimi.simplify.hr.