Website Plennegy Group
Founded in 1958, the Plennegy group’s roots and purpose revolve around agriculture, with its core business being that of growing food and servicing those that grow food to feed and nourish the continent and beyond. Plennegy’s established infrastructure and grouping of industry experts ensure … read morethe quality and precision of its activities, products and services.
RESPONSIBILITIES:
Strategic Marketing & Branding:
Execute the company’s brand strategy, ensuring brand consistency across all touchpoints.
Translate business objectives into effective marketing campaigns that increase market share and customer retention.
Coordinate marketing plans, product launches, advertising campaigns, and brand awareness initiatives.
Customer Testimonial Coordination:
Identify and approach suitable customers, clients, or stakeholders for testimonials following events or product/service engagements.
Coordinate interviews (written, video, or live presentations) with selected customers.
Liaise with marketing to develop structured testimonial briefs and key messaging frameworks.
Obtain necessary permissions and release forms.
Ensure testimonial content aligns with brand positioning and compliance standards.
Manage testimonial scheduling for use in marketing campaigns, events, product launches, and digital platforms.
Maintain a database of approved testimonials for future reference and deployment.
Event & Promotion Coordination:
Coordinate demonstration plans and assist with executing customer demonstrations.
Plan and manage the company’s presence at trade shows, field days, dealer meetings, and training workshops.
Coordinate logistics, promotional material, branding collateral, and post-event lead generation follow-ups.
Support the planning, coordination, and execution of trade shows, promotions, and product events.
Track and evaluate the impact of marketing campaigns and events.
Stakeholder & Vendor Management:
Serve as primary point of contact for vendors and suppliers.
Build and maintain strong supplier relationships.
Coordinate with internal departments to ensure alignment.
Manage guest lists, RSVPs, and communication.
Administration & Budgeting:
Maintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines.
Monitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking.
Maintain accurate records of product materials, promotional inventory, and campaign reports.
Use platforms such as CRM for data input and activity tracking.
REQUIREMENTS:
Qualification:
Post-Matric Certificate/Diploma in agriculture/business/marketing or a related field (essential)
Degree in agriculture/business/marketing or a related field (preferential)
Legal:
Valid Driver’s License and Passport.
Experience:
3 – 5 years experience in a marketing role (essential)
High level of agricultural product application knowledge – 3-5 years’ experience (essential)
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