Website L'Oréal
The world leader in beauty, present in 150 countries on five continents. Our 34 international brands include Kiehls, Lancme, Giorgio Armani Beauty, Yves Saint Laurent Beaut, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Krastase, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margie… read morela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, LOral Paris, and more. For more than a century, LOral has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires. If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.
KEY JOB ACCOUNTABILITIES
Support and execute the zone’s brand strategy by translating zone priorities into actionable marketing plans; drive portfolio activation and country enablement to deliver brand growth and a consistent consumer experience across the zone.
Support the development of the zone’s 3-year marketing plan under the guidance of the Brand Business Leader; contribute to portfolio prioritisation across new launches, pillar product renewals and core catalogue animation
Collect and synthesise consumer and market insights from countries; consolidate findings into clear, actionable recommendations to inform zone and DMI decisions
Coordinate and track the end-to-end delivery of international launches at zone level, ensuring timelines, deadlines and brand guidelines are respected across all markets
Prepare and adapt marketing mix materials (IMC/360/Digital/Retail) to ensure zone-level relevance; support countries in localising communication assets (artwork, imagery, digital, point of sale)
Animate the countries on a day-to-day basis, serving as the primary operational contact point; equip local teams with the right tools, toolkits and angle of attack to bring brand experiences to life
Monitor core catalogue performance and pillar product animation across markets; flag deviations and propose corrective actions to the Brand Business Leader
Contribute to budget tracking and investment follow-up across the zone portfolio, supporting accurate forecasting and spend allocation
Prepare presentations and reporting materials for zone and top management meetings; ensure messaging is clear, structured and aligned with zone priorities
Share zone and country best practices to strengthen marketing capability and consistency across the zone
Support the development of junior team members and contribute to a collaborative, high-performance team environment
Specific to Selective Divisions:
Support brand patrimony stewardship by ensuring all zone activations are aligned with the brand’s sense of purpose and identity guidelines
Assist in the coordination of B-to-B activations in partnership with retail and education teams
Review and validate compliance of marketing materials (artwork, imagery, digital, point of sale, education materials) ahead of country deployment
Specific to CPD:
Support local adaptation of communication materials (artwork, advertising materials) for country use
Contribute to media and promotional plan inputs; assist in the coordination of market research initiatives across the zone
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
Identifies market drivers and emerging consumer trends
Translates trend data and consumer knowledge into actionable, meaningful insights
BRAND DEVELOPMENT
Understands and applies brand strategy fundamentals
Supports the development of integrated campaigns that resonate locally
Builds retail and shopper awareness into activation planning
ACTIVATION EXCELLENCE
Delivers marketing activations with rigour, agility and attention to detail
Manages multiple projects simultaneously across complex, multi-market environments
Integrates sustainable and business-conscious thinking into daily work
COLLABORATIVE LEADERSHIP
Builds strong relationships with country teams, zone functions and partner agencies
Shares tools, learnings and best practices to uplift marketing capability across the zone
L’ORÉAL COMPETENCIES
INNOVATOR
STRATEGIST
PEOPLE DEVELOPER
INTEGRATOR
ENTREPRENEUR
Apply via company website ( http://www.loreal.com ) or
careers.loreal.com
To apply for this job please visit careers.loreal.com.