Marketing Associate (Primary Care)

POSITION SUMMARY

Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects The responsibility of marketing support will cover the Primary Care/Specialty Care portfolio including operational execution, implementation of the portfolio strategy and follow–up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects
Development of all marketing and promotional activities for the allocated brands and portfolios
Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation

POSITION RESPONSIBILITIES

Accountable

Support Country Brand Leads to implement portfolio strategies and identified projects
Deliver portfolio project plan and project co-ordination according to pre-defined action plan
Deliver on revenue and forecast accuracy for identified brands within the scope of management
Support projects within the category.
Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings).
Support the development of promotional and educational materials, working on Pfizer design platforms and with CoLab, Publicis (Re-use of content)
Follow up calendar initiatives and DME (A&P) accomplishment
Ensures plans and programs are effectively executed w/available resources
Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment.
Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.
Coordinate logistics and contents of category area meetings, field force POAs and related activities.
Promo Meetings: Manage compliance review of materials
Shared Accountability
Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations
Long-range forecasting
Revenue adjustments, as needed
Develop promotional meetings strategy
Validate brand-specific messages, design training (w/medical, regulatory)
Develop awareness campaigns, congress content in partnership with Medical

EDUCATION AND EXPERIENCE

Qualifications:

3-5 Years sales or marketing experience, preferably in the pharmaceutical industry
Prior Brand champion, growth gigs or project based experiences will also be considered

TECHNICAL SKILLS REQUIREMENTS

Technical skills required and/or preferred, as applicable.
Candidates to demonstrate these commercial competencies
Sales, Marketing, Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation
Exceptional prioritization –among/across brands, resource-constrained context;
Vendor management

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