Website The Coca-Cola Company
Welcome to Coca-Cola South Africa, the company that does the most for community upliftment and is the home of South Africa’s favourite brand. It is the mission of TheCoca-Cola Company to refresh the world, inspire moments of optimism and happiness, create value and make a difference. Here y… read moreou’ll find everything you want to know about the Coca-Cola business in our country, from our bottling partners and brands, to our leadership and sustainability programmes. South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day. Working together with our bottling partners, we work to consistently deliver value to our customers—the grocers, retailers, vendors, spazas and tuck shop owners—across South Africa. TheCoca-Cola Company owns the brands, and our bottling partners produce, package, distribute and merchandise our products worldwide. In South Africa, The Coca-Cola System (our Company and bottling partners) employs approximately 9,000 employees and has 15 facilities. Learn more about our bottling system.
Job Description
Coca-Cola Beverages South Africa (CCBSA) has an exciting possible opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for a Sales Team Lead role, which will based in Grahamstown. The successful candidate will report directly to the Sales Manager in the site.
Key Purpose:
The Sales Team Lead will implement and execute L&T strategies in the trade through effective management and coaching of team members (Merchandiser Order Takers) in order to achieve KPI’s.
Key Duties & Responsibilities
Key Outputs
Sales Target Achievement: Drive daily, weekly, and monthly sales target achievement across the region. Review sales performance regularly and take corrective action where required. Optimize sales through strategic allocation of resources like POS, promotional stock, and merchandising support.
Customer & Market Development: Partner with sales reps to develop and execute customer-specific business plans. Grow market share through effective merchandising, trade execution, and customer relationship management. Conduct trade visits and engage with store managers/owners to maintain high retail execution standards.
Execution Excellence: Ensure Picture of Success is implemented by the sales team for each channel. Oversee execution of merchandising, promotions, order generation, and stock rotation. Manage dealer training and compliance with quality and promotional guidelines.
Team Coaching and Development: Coach sales reps to identify sales opportunities and deliver outstanding trade execution. Build executional capabilities through field training, feedback sessions, and performance reviews. Promote a culture of high performance, teamwork, and customer obsession.
Planning and Forecasting: Plan and review promotional grids and quarterly action plans. Coordinate with regional team to plan effective route-to-market strategies and customer development activities. Use data (e.g., Nielsen, loyalty insights) to inform strategy and communicate performance with customers and leadership.
Customer Relationship Management: Build and maintain strong customer relationships through structured and informal engagements. Negotiate space for permanent, promotional, and ad hoc initiatives.
Skills, Experience & Education
Education
3-year Sales/Marketing Diploma or Degree
Experience
2 years of sales experience, preferably in FMCG
Demonstrated success in customer development, trade execution, and people management
Skills
Sales Leadership & Coaching
Route-to-Market Strategy Execution
Customer Relationship Management
Trade Execution & Merchandising
Data Analysis and Insight Application (e.g., Nielsen)
Problem Solving & Decision-Making
Negotiation and Influencing
Communication & Presentation Skills
Deadline:21st May,2026
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Apply via company website ( http://www.coca-cola.co.za ) or