Website TBWA South Africa
TBWA is The Disruption Company: the cultural engine for 21st century business. We create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. 3 Sandown Valley Crescent, Sandown, Sandton, Johannesburg, Gauteng 2196, ZA
Key Responsibilities
Account Management: Lead and manage multiple financial services accounts with a focus on reputation resilience, stakeholder trust, and media advocacy.
Media Writing: Translate complex financial and regulatory topics into compelling, accessible narratives for diverse audiences.
Media Engagement: Drive proactive media engagement, thought leadership, and issue-based advocacy across traditional and digital platforms.
Report Writing: Deliver data-informed reporting and campaign evaluation using AMEC principles and advanced Excel capabilities (e.g., pivot tables, trend analysis).
Ensure all content and reporting align with client CI, tone, and format requirements while enabling innovation within brand guardrails.
Relationship Management & Networking: Build and sustain strategic media relationships, particularly in financial, fintech, and policy sectors.
Stakeholder Management: Manage and support multiple financial services clients, ensuring accurate and timely delivery of scope across all accounts.
Horizon Scanning: Integrate digital listening, reputation analytics, and stakeholder mapping into campaign planning and reporting.
Pitching and New Business development: Drive agency growth by developing and delivering high-impact, insight-led pitch presentations that reflect the agency’s strategic and creative capabilities. Pitch proactive story ideas and thought leadership to financial, business, and consumer media. Track progress and keep accurate reports.
Track and record coverage and outputs across all client accounts.
Maintain and update daily, weekly, and monthly status and performance reports.
Ensure all content and reporting meet client CI, tone, and format requirements.
Support campaign planning, execution, and post-campaign reporting.
Key Requirements
Knowledge and Experience:
6-8 years’ PR or communications experience (agency or in-house).
Proven ability to plan, execute, and report on PR campaigns.
Demonstrated success in pitching and securing media coverage.
Experience in media monitoring, analysis, and evaluation.
Existing network of relationships with key financial and business journalists.
Process-driven, with excellent time management and attention to workflow and delivery.
Proficiency in MS 365 applications including Excel, PowerPoint, Word and ability to utilise pivot tables in data analysis and media/tracking
Personal mastery and self-leadership – this role does not have Account Executive support; reporting responsibility is shared within the team.
Must have financial services experience, ideally in personal finance, employee benefits, and retirement (minimum 3-5 years).
Qualifications:
Bachelor’s degree in journalism, Communications, Public Relations, Marketing, or English.
High proficiency in Microsoft Excel, Word, and PowerPoint.
Writing samples demonstrating an ability to translate complex financial topics into accessible narratives.
AMEC-approved qualification (preferred).
A Certificate in Financial Planning will be an added advantage.
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Apply via company website ( http://www.tbwa.co.za ) or