Weaver Fintech Ltd
Role Purpose
The Senior Traffic Manager owns the day-to-day operational flow of the studio, working under the Head of Creative. This role is the central control point of marketing execution and is responsible for scheduling, prioritisation, stakeholder management and delivery across all channels and both brands. This is a newly established studio formed from two previously independent brand teams. The right candidate thrives in a build environment.
Key Responsibilities
Workflow & Traffic Management
Own and manage the end-to-end workflow of all marketing briefs
Allocate work across designers, copywriters, and channel teams based on priority, capacity, and skillset
Manage the studio traffic system (Monday.com / ClickUp or equivalent)
Ensure all work moves efficiently through: Briefing → Creation → Review → Approval → Delivery
Proactively identify and resolve bottlenecks and delays
Manage freelance resources day-to-day: briefing, onboarding, tracking output and deadlines
Planning & Prioritisation
Translate the PromoFlow and campaign priorities into weekly and daily production schedules
Run weekly traffic planning sessions aligned to campaign calendars, commercial priorities, and channel requirements
Balance short-term reactive work vs long-term strategic campaigns
Maintain a minimum 2-week pipeline visibility
Manage workflow across two distinct brands, flagging capacity conflicts to the Head of Creative
Stakeholder Management
Day-to-day operational point of contact between marketing, CRM, product, and creative teams
Challenge incomplete, misaligned, or unrealistic briefs
Enforce the briefing process and templates
Communicate clearly on timelines, risks, and trade-offs
Process & Governance
Enforce standardised briefing templates and workflows
Ensure all work meets brand guidelines and compliance requirements
Drive consistency across both brands while respecting product-specific nuance
Provide workflow improvement recommendations to the Head of Creative
Capacity & Resource Management
Monitor and report on team capacity across creative studio, CRM production, and digital channels
Optimise resource allocation to maximise output
Identify when to reprioritise or bring in freelance support
Proactively flag capacity risks across both brands to the Head of Creative
Delivery & Performance Tracking
Track and report on on-time delivery, work volume, and turnaround times
Report studio performance metrics to the Head of Creative
Escalate risks early
Ensure all work goes live on time, error-free, and fit for purpose
Campaign Execution Support
Coordinate with CRM, performance marketing, and call centre teams
Ensure seamless execution across digital, offline, and direct marketing channels
Support high-volume campaign environments including promotions and seasonal pushes
Key Deliverables / KPIs
≥95% on-time delivery of all marketing assets
Reduction in rework due to poor briefing
Improved turnaround time across key channels
2+ week pipeline visibility at all times
Stakeholder satisfaction with delivery and communication
Efficient utilisation of creative resources across both brands
Required Experience
6-10+ years in traffic management or studio operations
High-volume marketing environment (agency, retail, or fintech)
Proven track record managing multiple stakeholders and complex campaign schedules
Experience building studio processes from the ground up – not just inheriting existing systems
Comfortable managing workflow across multiple brands simultaneously
Experience managing and briefing freelance resources
Core Skills & Competencies
Exceptional organisational and planning skills
Clear, assertive communicator with the ability to push back constructively
Proactive problem solver who is calm under pressure
Strong attention to detail across multiple simultaneous projects
Proficient in Monday.com / ClickUp or equivalent – able to own and manage the system
Comfortable working upward with the Head of Creative and downward with the creative team
Preferred Experience
Financial services or fintech background
CRM and lifecycle marketing exposure
Familiarity with compliance requirements in regulated industries
Experience in a newly formed or merged studio environment
Behavioural Profile
Highly structured and disciplined
Detail-obsessed but commercially aware
Strong ownership and accountability
Thrives in fast-paced, high-pressure environments
Balances control with flexibility
Comfortable building structure where none exists
What Success Looks Like
The Head of Creative has full operational visibility of all work in flight
Campaigns delivered consistently on time with minimal friction
Creative resources optimally utilised
Stakeholders trust the process and adhere to briefing discipline
The studio runs as a coherent system, with clear visibility of capacity
Freelance resources managed to the same standard as permanent staff
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