Marketing Executive — Branding Job at Lumac Tanzania Enterprises Ltd

Job Description
Marketing Executive — Branding Lumac Tanzania Enterprises Ltd
Department: Marketing Department Reports To: HR Manager Job Title: Marketing Executive — Branding Employment Type: Full-Time Location: Mbezi Beach, Makonde, Dar es Salaam Deadline: Open until filled, early applications encouraged
1. Role Overview
The Marketing Executive — Branding is the visual engine of Lumac Tanzania Enterprises. This role is responsible for building, protecting, and elevating the Lumac brand across all digital and physical platforms through compelling content, professional photography and videography, and high-quality graphic design.
The ideal candidate is a highly skilled, self-driven professional who can work independently to plan, shoot, and edit content that reflects the premium quality of Lumac’s products and the ambition of its brand. This is a hands-on, results-focused role, not an office-only position.
2. Primary Responsibilities
Content Creation & Media Production

Plan, shoot, and produce high-quality photos and videos of all completed Lumac projects for media and marketing use
Capture drone footage and aerial photography of project sites and installations
Conduct product photography, showroom shoots, and client testimonial recordings
Film and edit promotional videos, project showcases, reels, and adverts
Manage the full content production cycle from planning through to final published output
Ensure all completed project documentation (photos & videos) is captured, edited, and delivered on time without backlog
Maintain a well-organised content library with raw and edited files properly archived in Google Drive and on external storage
Operate and maintain all camera equipment, drones, and production accessories responsibly
Cover company events, site visits, field activations, and stakeholder meetings as required

Graphic Design & Visual Identity

Design promotional posters, banners, catalogues, brochures, flyers, and all marketing collateral
Create social media graphics, Instagram posts, story templates, and campaign visuals
Maintain strict brand consistency across all designs, colours, fonts, tone, and logo usage
Design and update the Lumac product catalogue with current product photography and specifications
Design and produce large-format print materials, including billboards, roll-up banners, and wall displays
Develop vehicle mockups, branded wraps, and outdoor advertising materials

Digital Platforms & Social Media

Produce milestone and engagement posts (follower counts, achievements, announcements)
Support the sales team with custom quotation visuals, presentation materials, and project renders
Manage and grow all Lumac social media accounts: Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp Business
Develop and execute a monthly content calendar aligned with marketing campaigns and business objectives
Run and monitor paid social media advertising campaigns (Meta Ads, Google Ads)
Track and report on content performance, follower growth, engagement, and reach
Respond to comments, enquiries, and direct messages on all platforms in a timely and professional manner
Stay current with social media trends, algorithm changes, and best practices relevant to the construction and design industry

Campaign Management & Brand Strategy

Conceptualise, plan, and execute marketing campaigns from brief to delivery
Coordinate with media partners, photographers, videographers, and external agencies when required
Attend marketing meetings and contribute ideas for brand growth and visibility
Represent Lumac professionally at events, activations, and media engagements
Support PR activities including press coverage, industry events, and association memberships
Provide weekly progress updates and monthly performance reports to the HR Manager and Managing Director

3. Required Skills and Competencies
Technical Skills

Photography — DSLR/Mirrorless, lighting, composition
Videography — filming, directing, audio capture
Drone operation and aerial photography / videography
Video editing — Adobe Premiere Pro, CapCut, DaVinci Resolve
Photo editing — Adobe Lightroom, Adobe Photoshop
Graphic design — Adobe Illustrator, Adobe InDesign, Canva Pro
Large-format design — billboards, banners, wall prints, vehicle wraps
Social media management and paid advertising (Meta, Google)
Content scheduling tools — Hootsuite, Buffer, or similar

4. Qualifications and Experience
Minimum Requirements

Diploma or Degree in Mass Communication, Marketing, Journalism, Graphic Design, Fine Arts, or a related creative field
Minimum 2 years of hands-on experience in content creation, graphic design, or digital marketing
Demonstrable portfolio of photography, videography, and design work
Proficiency in Adobe Creative Suite (Photoshop, Premiere, Lightroom, Illustrator)
Experience operating a DSLR or mirrorless camera professionally
Experience with drone operation (valid licence or certification preferred)

Added Advantage

Experience in the construction, architecture, interior design, or real estate industry
Proven track record of growing social media accounts organically and through paid campaigns
Experience producing commercial or corporate video content
Experience working with outdoor advertising and print production suppliers

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