Digital Marketing Executive (Performance-Focused – Digital & Print)

  • Full Time
  • Nairobi

Website ElimuTab

ELIMUTAB THE NO. 1 EDUCATIONAL KIDS TABLET IN KENYA: A multifaceted eLearning platform that enhances 21st-century learning. Elimutab is modelled for CBC, Cambridge, Montessori, and the 8-4-4 Curriculum. At Elimutab, we’re dedicated to developing great tech for kids, both in school and at home. Tec… read morehnology opens up the world for future generations to learn, play, communicate and more – and our goal at Elimutab is to help those youngsters take their first steps into tech. We have assembled a great team with decades of specialist experience in hardware, software, and accessory design and development. That’s just one of the reasons we’re a trusted and respected partner, we have partnered with local content providers to enable your child to access learning content at the click of a button. We’re proud to have created the Elimutab educational tablet for the next generation of digitally-minded youngsters, helping them to transition from toy to tech in a safe, fun, educational fashion.

You will support digital and print marketing execution and help generate qualified leads for the sales team. You will manage paid ads, email campaigns, social media content, website updates, assist with automation tools, coordinate print materials, and support basic design tasks where needed. Success in this role is measured by consistency, performance metrics, and quality execution.

Key Responsibilities

Paid Advertising: Set up, manage, and optimize Meta (Facebook/Instagram) and Google Ads campaigns; track CPL, CTR, and conversions.
Social Media Management: Schedule and post content, support creatives, and monitor engagement and performance.
Website & SEO Support: Update website content, assist with basic SEO, and monitor analytics.
Email & WhatsApp Marketing: Create, send, and monitor campaigns; support lead nurturing sequences.
Print & Branding: Coordinate design and production of flyers, brochures, banners, and posters; ensure brand consistency.
Design & Editing Support: Assist with basic creatives, resizing, and simple photo/video editing.
Reporting: Prepare weekly performance reports, track leads generated, and monitor campaign performance metrics.

Minimum Requirements

1–3 years experience in digital marketing
Experience running Meta Ads
Basic knowledge of Google Ads
Understanding of digital marketing metrics (CTR, CPC, CPL)
Experience with email marketing tools
Basic understanding of SEO
Strong attention to detail
Diploma or Degree in Marketing, Business, IT, or related field

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