Website UPL
UPL Ltd. is a global provider of sustainable agriculture products & solutions, with annual revenue exceeding $5 billion. As one of the top 5 agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 13,600 … read moreregistrations. With a presence in more than 130 countries and more than 10,000 colleagues globally, we reach more than 90% of the worlds food basket. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com.
RESPONSIBILITIES
Portfolio Management (35% of time)
Portfolio strategy and long-term planning. Provide strategic marketing guidance to R&D strategy, collaborating on the strategic direction of the organization.
Market information and competitor movements – volumes, prices of key molecules.
New Product Development – Oversee process, systems, budgets, timelines, etc. Systems include Calyx and GNPL.
New Product Launches – Introduction and optimization of new product introduction including launch strategy and planning, introduction campaigns, field activities, etc.
Creation of technical material, speaker packs, presentations, brochures, marketing collateral, etc.
Partner with Sales, Commercial, and Product teams to co-create go-to-market strategies for new products and services
Brand Equity (30% of time)
Build brand awareness – Campaigns, publications, field activities, demonstrations, demo reports, etc.
Brand governance – Ensure the brand is on point
Innovation in getting our brand and message to the market.
Loyalty programmes and incentives.
Build customer relations and look after customer satisfaction.
Manage trademark applications (searches and registrations)
Strategic Marketing Leadership (25% of time)
Lead strategic planning sessions with cross-functional teams to ensure marketing initiatives support commercial goals.
Identify market trends, emerging opportunities, and risks.
Develop and manage the sub-regional marketing budget, ensuring efficient allocation of resources.
Track spend against budget and report variances with corrective action plans.
Ensure all marketing investments are justified by measurable outcomes and ROI.
Business Development (10% of time)
Identify opportunities within UPL as well as with external (3rd party) partners.
Manage all discussions, alignment, negotiations and contracts.
Manage relationships – both internally as well as externally.
Knowledge, Skills and Experience Required
Technical Requirements:
Advanced knowledge of crop protection, seed treatments, BioSolutions, and ag-input technologies
Strong expertise in market intelligence, segmentation, and competitor mapping
Skilled in developing pricing strategies, value mapping, and profitability analysis
Experience with product lifecycle management and new product introduction processes
Proficient in digital marketing tools, CRM platforms, and data-driven marketing
Strong financial acumen (NPV, margin analysis, licensing cost structures)
Advanced MS Excel, Power BI, and reporting tools
Familiarity with global agricultural regulatory frameworks
Experience managing cross-border teams across the Eastern Africa and IOI region
Behavioural Requirements
Strong leadership with the ability to influence and inspire cross-functional teams
Strategic thinker with the ability to translate insights into actionable plans
High adaptability in fast-changing market conditions
Excellent communication and stakeholder engagement skills
Strong problem‑solving and decision‑making ability
Entrepreneurial mindset with an innovation-driven approach
Customer-centric with a collaborative style
High integrity and accountability
Apply Through:
careers.upl-ltd.com
To apply for this job please visit careers.upl-ltd.com.