Website Jafari Credit Limited
ABOUT US Jafari Credit Limited is a Kenyan-based microfinance institution that is registered under the Companies Act offering payroll lending services at market-beating rates. Microlender Member of the Centum Group Jafari Credit, a member of Centum Group is a micro lender whose goal is to be the … read morepreferred credit provider for civil servants. Our goal is to serve our customers with integrity and transparency while ensuring timely access to credit facilities. Call to ask any question + 254 708 509573 VISION Goals and Aspirations Jafari Credit, seeks to improve credit access to Government Employees and Civil Servants Email for Inquiries ops@jafaricredit.co.ke CORE VALUES Inspired by transparency Jafari Credit, seeks to improve credit access to Government Employees and Civil Servants Integrity & Transparency Customer Service Excellence Teamwork and unity of purpose VISIT OUR BRANCHES: 1st Floor International Life House, Mama Ngina Street, Nairobi Tamarind Place, Ronald Ngala Street, Eldoret Olmaa House Next To Haas Petro, Narok-Mai Mahiu Road.
Role Purpose:
Drive JCL’s product and digital channel strategy from concept to commercial results — owning the full acquisition funnel, shaping the product roadmap, and leading a high-performance team to scale disbursements to KES 80 million per month.
KEY PERFORMANCE TARGETS
Monthly Disbursements – KES 80 million
Sales Productivity – KES 1 million per salesperson per month
Digital Channel Contribution – Increasing; tracked monthly
Funnel Conversion Rate – Defined and improving quarter-on-quarter
What You Will Do
You will own end-to-end product and digital sales outcomes. Your responsibilities span strategy, execution, and people leadership.
Product Strategy & Roadmap
Define and own the product roadmap with a clear prioritisation framework tied to acquisition, conversion, and profitability
Translate customer insights, market trends, and competitor intelligence into actionable product improvements
Lead the enhancement of loan products to better serve civil servants and salaried employees
Work closely with credit and risk teams to balance product attractiveness with portfolio quality
Digital Channel Ownership
Drive strategy for JCL’s AI-powered digital platform, USSD channel, and emerging digital acquisition funnels
Design, test, and optimise digital onboarding and conversion journeys — from lead generation to loan disbursement
Use data and analytics to monitor funnel performance and make rapid, evidence-based improvements
Manage CRM systems to ensure accurate, real-time tracking of customer interactions and pipeline health
Sales Leadership
Provide strategic leadership across the sales team (Sales Associates, Team Leaders, Regional Coordinators)
Set clear KPIs, hold teams accountable, and build a culture where good enough is never enough
Recruit, develop, and retain top sales talent; build depth and succession in the team
Develop employer partnerships and referral networks to compound inbound acquisition
Cross-functional Collaboration
Align product, sales, and digital initiatives with credit, compliance, marketing, ICT, and finance teams
Ensure all products and campaigns meet regulatory requirements and JCL’s internal standards
Represent the voice of the customer in internal decision-making forums
Who We Are Looking For
Technical Qualifications
Bachelor’s degree in finance, Business, Marketing, or a related discipline
Minimum 5 years of progressive leadership experience, ideally within a top-tier microfinance, bank, or fintech
Demonstrated experience and success with digital financial products; civil servant or payroll lending experience is a strong advantage
Proficiency in CRM systems, data analytics tools, and digital acquisition platforms
Additional professional qualifications (CPA, ACCA, MBA, or equivalent) are an advantage
The Person
Beyond credentials, we are looking for specific qualities that define how you work:
Clarity of thinking — you cut through noise, define priorities sharply, and communicate with precision
Integrity — you do the right thing, even when it is difficult or inconvenient; your word is your bond
A hunger for hard problems — you are energised by complexity and do not flinch from ambitious targets
Accountability — you own outcomes, not just activities; you hold yourself to the same standard you hold others
Commercial instinct — you understand the unit economics of lending and connect product decisions to business results
Collaborative leadership — you bring teams with you, earn trust across functions, and develop the people around you
Apply Through:
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