Company: Pavago
Location: Nairobi
Job Type: Full Time
Apply Before: 2026-07-29
Job Description
What You’ll Own
Campaign Strategy & Execution
Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
Develop audience targeting strategies based on client objectives and buyer personas.
Create campaign structures aligned with lead generation and brand awareness goals.
Test multiple ad formats, messaging, creatives, and offers to maximize performance.
Manage campaign budgets while ensuring alignment with client KPIs.
Campaign Optimization
Monitor campaign performance daily and implement data-driven optimizations.
Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
Identify opportunities to reduce Cost Per Lead CPL while improving lead quality.
Scale high-performing campaigns while maintaining efficiency.
Continuously test new campaign strategies and optimization techniques.
Reporting & Performance Analysis
Prepare weekly and monthly campaign performance reports.
Analyze key metrics and translate data into actionable recommendations.
Monitor campaign performance using metrics including:
Lead Volume
Lead Quality
Cost Per Lead CPL
Click-Through Rate CTR
Conversion Rate
Return on Ad Spend ROAS
Present campaign insights and optimization plans clearly to clients and internal stakeholders.
Client Communication & Account Management
Partner closely with clients to understand business objectives and campaign goals.
Provide proactive recommendations to improve campaign performance.
Communicate campaign updates, performance trends, and optimization strategies professionally.
Build trusted client relationships through consistent communication and measurable results.
Continuous Improvement
Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.
Research emerging B2B advertising trends and best practices.
Test new campaign formats, bidding strategies, and audience segments.
Recommend process improvements that enhance campaign performance and operational efficiency.
Requirements
Must-Have Qualifications
Experience
2+ years of experience managing paid digital advertising campaigns.
Proven hands-on experience with LinkedIn Campaign Manager.
Experience managing multiple client accounts simultaneously.
Experience running B2B lead generation campaigns.
Technical Skills
Strong understanding of LinkedIn advertising strategy and optimization.
Experience with audience segmentation and targeting.
Strong analytical skills with the ability to interpret campaign data.
Excellent reporting and presentation skills.
High attention to detail and strong organizational abilities.
Excellent written and verbal English communication skills.
Ability to work remotely during U.S. EST business hours.
How to Apply
Interested and qualified? Go to Pavago on apply.workable.com to apply
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Source: MyJobMag