Website TheBrandHouse Ltd
Welcome to TheBrandHouse Ltd!TheBrandHouse is the leading distributor and retailer of home appliances and consumer electronics in Mauritius.TheBrandHouse has been created from the merger of JM Goupille & Co, founded in 1930, one of the most reputable importers and distributors in the country, and Waterfalls Marketing, owner of the Galaxy chain of retail stores since 1991.Today, TheBrandHouse owns and manages a portfolio of brands, leaders in their respective fields of activity:Galaxy is a nationwide network of 25 multi-brand retail stores located in both urban and rural areas. Galaxy has also launched its online buying platform www.galaxy.mu to keep up with the ever-evolving retail market.TheBrandHouse imports, markets and distributes top international brands such as Samsung, Panasonic, Beko, Black and Decker, Elba, Galanz, Skyworth, ASUS, QUEST, JBLJMG Service Centre is the accredited service centre for TheBrandHouse and the brands it represents.Samsung BrandStores in Bagatelle Mall of Mauritius and Riche Terre Shopping Mall are retail shops dedicated to the Samsung brand.TheBrandHouse’s holding company is Scott Investments Ltd (SIL).SIL is an investment company that has been in business in Mauritius for over 100 years, thereby contributing to the economic and social development of the country.SIL has interests in various fields of activity which include financial services, hotels, distribution and retailing.HOW TO APPLYPlease apply through the 'Application Link'. Applications sent to hr@thebrandhouse.mu will not be considered. Industrial Park 1, Riche Terre, Mauritius 2071700
We are seeking a Digital Growth Specialist to drive customer acquisition, conversion, and retention across our digital channels.
Role OverviewWe are seeking a Digital Growth Specialist to drive customer acquisition, conversion, and retention across our digital channels. This role is highly data-driven, focusing on optimizing performance marketing, improving conversion funnels, and leveraging analytics to deliver sustainable online growth. The ideal candidate is both strategic and hands-on, with a strong grasp of performance marketing, CRO (conversion rate optimization), and growth hacking techniques.Key ResponsibilitiesPerformance Marketing & GrowthManage and optimize paid digital campaigns (Meta Ads, Google Ads, Display, Retargeting, Affiliate).Test and scale growth strategies to drive qualified traffic and conversions.Monitor ROAS (Return on Add spend), CAC (Customer Acquisition Cost) , and other growth metrics to ensure profitability.Conversion Rate Optimization (CRO)Analyze customer journeys on the ecommerce platform to identify drop-offs.Implement A/B testing, landing page optimization, and UX improvements.Collaborate with ecommerce and development teams to improve site performance.Retention & CRM MarketingManage customer lifecycle campaigns (email, SMS, loyalty programs).Segment audiences and personalize offers to maximize repeat purchases.Monitor CLV (Customer Lifetime Value) and implement tactics to increase retention.Analytics & ReportingBuild dashboards and track KPIs for traffic, conversion, and revenue.Provide insights and recommendations based on data trends.Benchmark performance against industry standards.Growth InnovationIdentify and test new growth channels (influencer marketing, partnerships, affiliate networks)Drive growth by evaluating, launching, and optimizing new digital sales channels.Explore and implement innovative digital platforms and marketplaces to grow e-commerce sales.Explore opportunities in SEO, content marketing, and social commerce.Stay up to date with digital trends and apply best practices.Qualifications & SkillsDegree in Marketing, Digital Marketing, Data Analytics, or related field.3–5 years’ proven experience in performance marketing, digital growth, or ecommerce.Strong analytical skills with ability to interpret data and make growth recommendations.Hands-on experience with paid ads, CRO, SEO, CRM, and email marketing.Creative problem-solver with a “test and learn” mindset.Strong collaboration skills to work with cross-functional teams.What We OfferOpportunity to directly influence the digital growth of a leading retail brand.Dynamic work environment with a mix of retail and ecommerce exposure.Room to innovate and experiment with new digital growth strategies.
Industrial Park 1, Riche Terre, Mauritius
Phone: 2071700
Apply Via:
hr@thebrandhouse.mu
To apply for this job email your details to hr@thebrandhouse.mu