Website Faircape Group
The Faircape Group is an independent development and property management company with more than 30 years of success in the industry. We incorporate free standing homes, sectional title units, as well as mixed use residential and commercial buildings. The recent acquisition in joining the retirement … read moresector has seen the Group grow beyond expectation. We are a private company with core values to build, manage and maintain our developers. This positions us as one of the most successful property development and management companies in the Western Cape. Our aim is to strive to stay ahead of the market competitors, its approval to development, coupled with unparalleled flexibility. This has made our company an exciting and constantly evolving player in the Cape Town property market. 25 Protea Road, Claremont
Responsibilities:
Brand Ownership & Strategy
Take full ownership of the Faircape Life brand
Continuously refine positioning to ensure relevance, differentiation, and growth
Align brand strategy with business objectives and sales targets
Lead Generation & Sales Enablement
Drive quality lead generation strategies across digital and traditional channels
Work closely with internal teams to improve conversion and sales outcomes
Identify gaps in the customer journey and implement improvements
Marketing & Campaign Execution
Plan and execute integrated marketing campaigns that drive measurable results
Oversee content, digital platforms, and campaign performance
Ensure consistency and quality across all brand touchpoints
PR & Market Positioning
Be actively involved in PR strategy and execution
Build and strengthen brand presence in the market
Identify opportunities for partnerships, exposure, and brand growth
Insights & Performance
Analyse market trends, audience behaviour, and competitor activity
Track campaign performance and optimise based on ROI and KPIs
Continuously test and refine strategies to improve results
Requirements
Qualifications
Degree in Marketing, Communications, Business or related field
Experience
Proven experience in brand management and marketing strategy
Knowledge of the property industry or retirement sector would be advantageous
Strong focus on lead generation and strong outcomes
Hands-on experience with digital marketing, campaigns, and analytics
Experience operating within the luxury market or high-end brands
Skills & Attributes
Strong commercial mindset – understands what drives sales
Ability to own and grow a brand, not just manage it
Strategic thinker with strong execution ability
Creative, but grounded in performance and results
Confident communicator (internal and external stakeholders)
Highly organised, deadline-driven, and accountable
Comfortable in a fast-paced, high-demand environment
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Apply via company website ( http://www.faircape.co.za/ ) or