Website The South African Breweries (SAB)
The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer. For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy… read more. The company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. Its portfolio of beer brands meets the needs of a wide range of consumers and includes some of the country’s most popular beer brands Ânamely Carling Black Label, Hansa Pilsener, Castle Lager, Castle Lite and Castle Milk Stout. SAB also owns a hop production company, The South African Breweries Hop Farms (Pty) Ltd; a barley farming company, The South African Breweries Barley Farms (Pty) Ltd; a barley malting company, The South African Breweries Maltings (Pty) Ltd; and a 60% share of the metal crown manufacturer, Coleus Packaging (Pty) Ltd. As South Africa’s leading brewer, SAB is committed to promoting responsible alcohol consumption – both inside and outside the company. As a subsidiary of AB InBev, it subscribes to the Group’s Alcohol Framework and has a comprehensive Code of Commercial Communication in place. SAB also actively seeks to encourage collaboration across the areas of education, access to information, law enforcement and parental involvement to encourage responsible alcohol behaviour. Having adopted its first equity policy as early as 1971, SAB has been a pioneer for change in South Africa. In 2009, SAB tabled its trailblazing broad-based black economic empowerment transaction, SAB Zenzele. Through its various corporate social responsibility programmes, SAB actively invests in community partnerships and works tirelessly at socio-economic and enterprise development initiatives to build a stronger South Africa. The South African Breweries 65 Park Lane Sandown Sandton
Key roles and responsibilities:
Integrated Business Planning
Use data and market related information to analyze the market and identify opportunities – competitor activity/footprint, route to market strategies, credit offerings, sales and marketing activities.
Apply commercial understanding to collaboratively develop integrated plans in-line with short- and long-term business objectives
Understand key marketing concepts (e.g., brand positioning, target segments, key occasions), ABI’s & competitors’ brands in order to make better commercial decisions and capture opportunities.
Budget alignment to support push and pull activities while ensuring visibility of our brands (CAPIN, OPEX)
Identify new opportunities and common problems in the region and synthesize them into the integrated plan
Apply relevant legislation
Drive profitable Volume and Share growth through rigorous execution of the business plan
Achieve business outputs and tactical outputs as per plan and strategy – Big Bets
Apply financial and commercial acumen, with strict budget management
Develop and execute best in class initiatives
Strong regional and national GA accounts integration critical to drive and achieve the business objectives.
POC and Internal Relationship Management
Build strong POC relationships and address any issues (pain points) by involving different ABI teams (e.g., Logistics and Finance) ensuring highest level of customer service
Internal customer relationship management, developing social systems to ensure alignment and achievement of the business objectives
Engage and develop the organization
Implement the ABInBev People Cycle with quality and adherence to calendar
Lead capability building amongst teams and individuals, while developing best in class initiatives
Maintain a safe healthy and positive working environment
Lead and direct all engagement activities to ensure high levels of morale and inclusivity
Minimum requirements:
Relevant Sales and Marketing Degree. Post Graduate business qualification preferable.
Minimum 2 years’ experience at a Management level within Sales.
Experienced in the In-Home channel and trade schemes (IRS, SIU)
Knowledge of all relevant legislative requirements
Familiar with local market environments
In depth understanding of sales and marketing principles
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Apply via company website ( http://www.sab.co.za/ ) or