We are seeking a dynamic and creative Marketing Assistant – Mall to lead and execute marketing initiatives that enhance the Mall’s brand visibility, positioning, and overall image. This role plays a key part in driving footfall, improving tenant satisfaction, and supporting revenue growth.
Responsibilities1. Marketing & Brand Management Assist in developing and implementing marketing plans and strategies to increase mall visibility and brand awareness.Propose innovative marketing ideas and research market trends.Plan and coordinate marketing campaigns and promotions.Evaluate the effectiveness of campaigns and provide post-campaign performance reports.Monitor competitor activities locally and internationally.Coordinate production and follow-up of marketing collaterals (posters, window wrapping, signage, kiosks, promotional tools).Manage advertising rotations and approach external advertisers.Liaise with tenants for artwork, pictures updates and marketing participation.Assist in the redesign and upgrading of signageEnsure timely updating of digital platforms.Maintain strong communication with stakeholders and service providers. 2. Social Media ManagementDevelop and submit a quarterly social media content plan.Manage and update the social media platformsPromote tenants regularly through structured communications.Monitor competitor social media platforms daily.Coordinate with marketing agencies and provide necessary content materials.Track performance metrics (engagement, reach, ROI).Prepare and submit monthly social media dashboards.Increase social media following and engagement levels.Respond to messages and comments. 3. Events & FestivitiesPlan and execute monthly events and promotional activities.Be present onsite during events to ensure smooth operations.Organize regular pop-up stalls.Conduct quarterly tenant/customer satisfaction surveys.Assist in the implementation of kiosk development projects.Liaise with suppliers and stakeholders for decorations design and implementation.Support procurement of marketing-related consumables when required. 4. Reporting & AdministrationMaintain organized documentation of marketing activities and suppliers.Track marketing budgets and monitor expenditure vs allocation.Track KPIs related to footfall, campaign ROI, lead generation and digital engagement.Prepare monthly event performance analysis reports.Update and maintain the database.Ensure proper follow-up of contracts and payments.Any other cognate duties. Education and QualificationsDegree in Marketing, Business, Communication or related field Skills and CompetenciesStrong organisational skillsExperience managing budgets and performance reportingStrong understanding of digital marketing and campaign metricsAbility to manage multiple stakeholders and prioritiesExcellent communication skills (English & French)Strategic thinking with strong execution capabilityCommercial awarenessData-driven mindsetStrong coordination and follow-up skills Relevant Experience1–3 years’ experience in Marketing, Event and Digital Coordination
Chemin 20 Pieds,, Grand-Baie, Mauritius
Phone: 269-4242
Apply Via:
hr@montchoisy.com