Description
Job Purpose
The Front Office Manager is accountable for the monitoring, team management and delivery of front desk activities (check-in, check-out, night audit, guest relations and
luggage services), ensuring that internal (SOP’s) and external (grading) standards and procedures are continuously achieved, client disputes / queries are resolved and that the
customer experience provided by the department is professionally executed in line with Sun International standards and legislative requirements.
Key Performance Areas
Front Office Plan
Develop front office objectives and deliverables in line with business unit strategy and the customer value proposition, plan and standards
Complete competitor analyses and provide input into present and future rooms products, rates and services by determining and evaluating current and future customer trends
Critically evaluate the front office and accommodation customer experience and manage the improvement and innovation of products and offerings in line with leading practice
Develop a plan around the customer experience at important touchpoints in the customer’s journey from arrival, through to check-in, rooming of the guest, luggage services, guest relations and check-out processes
Conduct risk analyses i.t.o impact on short term occupancies and profit margins
Elicit new business opportunities and leverage relationships to ensure cost efficiency; increase revenues, competitive edge and business growth
Collaborate with revenue management to develop and execute campaigns and initiatives to enhance the customer experience and return on investment
Compile plans and manage the execution of any new projects and offerings within hotel rooms, such as refurbishments
Provide clear delegation of authority and accountability for deliverables
Develop and facilitate personalised plans for unique customer requirements in the cases of VIP guests, including butler services, etc.
Review and manage customer feedback received via various channels e.g. Guest Love, HeatBeat respond to good or bad customer feedback
Hotel Revenue Optimisation
Review system and report on demand forecasting and yield management including short (1-3 months); medium (3-6 months) and long term (6 -12 month) initiatives to achieve targets
Collaborate with Revenue Management to make recommendations to adjust plans in line with statistics and current and forecasted bookings including overbooking statistics, hurdle values; length of stay values, etc.
Monitor and review reservations bookings, analysing the data in terms of market segments and channels
Check the room nights and revenue picked up or dropped off; as well as actuals against budget and forecasts
Check for advance days, weeks and months and resolve any inventory imbalance issues, overselling of room types and sold out dates
Make value add recommendations and cost effective competitive solutions that address inefficiencies, opportunities or risks in order to achieve targets
Oversee the planning and execution of Group arrivals to ensure efficient and streamlined check-in, check-out experience
Drive the customer value proposition
Front Office Standards & Governance
Oversee the development, updating and implementation of Front office standards and processes at a unit level
Align practices with new legislative compliance, including regulations around health, hygiene, safety and the environment; as well as customer-related regulations
Monitor and enforce all cash-handling, cash-checking and credit policies and practices
Implement sufficient control measures against standards (including systems and processes) & checks within each outlet to mitigate any risk to the business, viz master key control, cash-up procedures
Conduct quality assurance around the delivery of customer experiences, including courtesy calls
Conduct weekly walkabouts of all front of house and back of house areas to monitor housekeeping and aesthetic appearance of the front office and other guest areas, including conducting room checks
Work with internal stakeholders (maintenance, finance, HR, and security) to identify risk areas and address these
Front Office Operational Management
Monitor and verify room status information, ensuring this is accurate and communicated to relevant stakeholders
Maintain master key control
Oversee all cash-up procedures, verifying all bank deposits at the end of the shift
Review occupancies and monitor selling status of rooms on a daily basis, to ensure revenues are maximised, including flash reports, allowances, etc.
Analyse rate variance, review credit report and closely monitor daily house counts and no-shows
Monitor the rooms system to ensure data hygiene and complete customer information
Oversee the maintenance of par levels of stationery and front office supplies
Prepare revenue and occupancy forecasting
Review daily front office work and activity reports generated by night audit
Oversee the development and tracking of a comprehensive filing system with documentation of purchases, vouchering, schedules, forecasts, reports and tracking logs
Monitor high balance guests and take any necessary action
Collaborate and act as an advisor around front office operational management team with regards standards; procedures and product enhancement
Oversee the planning and integrated management of projects in the rooms environment e.g. refurbishments
Be available on the floor and interact with customers to build relationships, understand expectations and provide a hospitable experience for customers from arrival and throughout the customer’s stay
Identify and optimize service delivery
People Management
Manage staff conditions of employment, e.g. attendance, absenteeism, leave, adherence to policies and procedures
Identification of employee training needs
Perform on the job training and coaching to close developmental gaps and build succession for a talent pipeline within the outlet
Monitor adherence to SOPs including conducting of quality assurance calls
Manage employee relations and disciplinary processes (when necessary) within the department
Facilitate staff communication and motivation
Perform and document performance contracting, reviews and development discussions
Provides resources and removes obstacles to performance
Recruit and resource for talent for positions within the department
Onboard new staff members in the department
Budget Management
Develop and manage the rooms / front of house budget including:
Revenue maximisation
Cost management
Financial reporting for the function occupancies and rooms revenues
Manage costs and authorise spend in line with budget for individual and collective segments
Conduct accurate forecasting of revenues for allocated market segments in alignment with strategies
Provide input to rate strategies and guidelines to generate targeted revenues
Defines Capex requirements
Customer Experience Management
Ensures that guests are treated with courtesy and respect at all times
Interact with guests and provide professional service standards and solutions
Handle any escalated complaints, disputes and suggestions as required
Engage with customers and provide a customer experience within the hotel / on the floor that will support brand loyalty ensuring SI as the brand of choice
Interact and be present on the floor during service to understand and assist clients with requests, special requirements, recommendations, concerns, resolution of complaints, etc.
Conduct staff training on product knowledge / promotions (including promotion information, functions, facilities, opening times of restaurants; activities)
Compile plans and flag VIP guests to ensure their experience during their stay is exceptional; including a smooth VIP check-in, check-out experience, accurate billing and a personalised experience
Provide post-mortem feedback with regards rooms promotions and campaigns to ensure these are always relevant and effective
Shift handover ensures that staff have sufficient insights and information with regards VIP customers visiting the property
Follow up on Customer feedback whilst the customer is still on site to ensure that any negative customer experiences are turned around to a positive experience
Requirements
Education
3 Year Hotel School Diploma or equivalent National Qualification at a Diploma level
Experience
Minimum of 7 years’ experience with 3 years in a supervisory /management position in the hospitality industry
Previous experience in duty management is an advantage
Work Conditions and Special Requirements
Ability to work shifts that meet operational requirements (including public holidays, night work and weekends)
Physically able to stand for extended periods of time
Skills and Knowledge
Corporate & industry knowledge
Product knowledge & standards – rooms, facilities ,promotions, etc.
Advanced written and verbal communication skills
Marketing segmentation
Rooms forecasting
Accommodation pricing structures
Proficiency in MS Office Suite, Opera
Business Acumen
Financial Acumen
Report writing
Night audit
Contract management
Knowledge and application of legislation relating to Safety, Health and the environment
Team Planning
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