Position: Sales and Marketing Manager
Location: Addis Ababa, Ethiopia
Company: Beka Food Manufacturing
Employment Type: Full-Time
Application Deadline: 07/08/25
Company Overview
Beka Food Manufacturing is a dynamic and fast-growing company specializing in biscuits, bakery products, and coffee roasting for both domestic and international markets. We are committed to delivering high-quality products, enhancing customer satisfaction, and fostering lasting relationships with our clients through innovation and strategic market engagement.
Key Responsibilities
Develop and implement comprehensive sales and marketing strategies to increase revenue and brand visibility.
Propose and execute CRM-based marketing strategies to identify, engage, and retain potential and existing customers.
Expand customer base through acquisition of new agents, distributors, and partners across key market zones.
Manage and supervise import-export operations, ensuring compliance with international trade regulations and Ethiopian customs procedures.
Oversee all marketing campaigns, digital promotions, and communication strategies, aligning with business goals.
Maximize market share by introducing innovative products and distribution approaches.
Set and monitor sales targets, push for target achievement, and supervise the performance of sales units.
Conduct regular market intelligence, competitor analysis, and customer trend research to guide decision-making.
Prepare detailed monthly and quarterly sales, marketing, and logistics performance reports.
Represent the company at trade shows, exhibitions, and industry networking events.
About You
Required Qualifications
Bachelor’s degree in Marketing, Business Administration, International Trade, or a related field. Master’s degree is preferred.
A minimum of 6 years of overall professional experience.
At least 1 year of hands-on experience in import-export operations, with knowledge of Ethiopian trade logistics and documentation.
At least 2 years of experience in sales and/or marketing, preferably within the FMCG, food manufacturing, or related industries.
Demonstrated expertise in CRM systems and data-driven marketing tools.
Proven track record in achieving sales targets and driving market share growth.
Excellent communication, negotiation, and presentation skills.
Strong analytical and multitasking capabilities under pressure.
Proficient in Microsoft Office Suite, CRM platforms, and digital communication tools.
Fluency in Amharic and English (both spoken and written) is essential.
A valid driver’s license is an advantage.