PURPOSE OF THE ROLE
Marketing Coordinator will assist the marketing department/team with its campaigns. Coordinating and managing marketing campaigns and events management, assisting with administrative support, including conducting performance analytics and market insights, incluanagement of asset and collateral.
Requirements
KEY RESPONSIBILITIES
Campaign Management:
Campaign Execution: Oversee the planning, execution, and monitoring of marketing campaigns to ensure alignment with strategic goals.
Coordination: Liaise with internal departments and external vendors to ensure timely delivery of campaign elements.
Budget Oversight: Manage marketing budgets, track expenses, and ensure financial efficiency in campaign operations.
Campaign Reporting: Track and analyze campaign performance metrics, prepare comprehensive reports, and present findings to stakeholders. Provide actionable insights and recommendations to optimize future campaigns.
Event Management:
Event Organization: Plan and execute various events, including trade shows, product launches, store openings, and promotional campaigns.
Logistics Coordination: Handle logistics, coordinate marketing materials, and manage team responsibilities for successful event outcomes.
Brand Alignment: Ensure event branding and messaging are consistent with overall marketing strategies and company vision.
Market Insights:
Consumer Research: Conduct surveys and analyze consumer behaviour to inform marketing strategies.
Trend Tracking: Monitor industry trends and competitor activities to stay ahead of the market.
Data Analysis: Collect and analyze data to identify target audiences and optimize marketing efforts.
Asset and Collateral Management:
Asset Coordination: Oversee the organization, maintenance, and distribution of marketing assets and collateral.
Inventory Management: Track inventory levels of marketing materials and ensure timely replenishment.
Collateral Development: Manage the creation and updating of promotional materials, ensuring brand consistency and accuracy.
Material Distribution: Arrange for the internal and external distribution of marketing materials, including brochures, flyers, and point-of-sale materials. Coordinate logistics to ensure materials reach their intended destinations efficiently.
Performance Analytics:
Campaign Analysis: Track and assess the performance of marketing campaigns to gauge effectiveness.
Reporting: Prepare detailed reports and presentations to share insights and recommendations with the team.
Tool Utilization: Use analytics tools to measure the impact of marketing strategies and suggest improvements.
Administrative Support:
Budget Management: Oversee marketing budgets, process payments, and handle financial documentation.
Administrative Duties: Manage correspondence, schedule meetings, and provide general administrative support to the marketing team.
QUALIFICATIONS & EXPERIENCE
Matric certificate and a Marketing or equivalent qualification.
Proven experience of at least 2 years in similar positions, with a preference for experience within the FMCG Retail industry.
Valid Driver’s License – Required for travel to events and meetings.
Marketing Knowledge – Understanding of fundamental business and marketing concepts.
Communication Skills – Excellent written and verbal communication abilities.
Trend Awareness – Ability to identify and leverage emerging trends.
Writing Abilities- Strong writing and copy-editing skills.
Customer Service – Capable of handling client inquiries and resolving complaints related to products and services.
COMPETENCIES REQUIRED
Building and maintaining relationships with strong interpersonal skills – living out the company values and unique HO HOLA culture.
Analytical Skills: Strong analytical and problem-solving skills with a keen eye for detail.
Multi-tasking: Ability to handle multiple tasks efficiently in a deadline-driven environment.
Organizational Skills: High level of organization and attention to detail.
Time Management: Proficient in managing time effectively and prioritizing tasks.
Interpersonal Skills: Outgoing personality with strong social and interpersonal skills.
Friendly, helpful, confident yet humble, and able to work well in a team.
Ability to work in a highly competitive, fast past and dynamic environment.
Ability to communicate fluently in English (written and verbal).
Comprehensive knowledge of Microsoft.
Strong communication skills.
Accuracy and attention to detail.
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