Position Overview:
The company is seeking an experienced and dynamic Marketing Manager to oversee the execution, tracking, and performance of all digital marketing initiatives for our commercial dealerships.
This individual will manage B2C marketing campaigns, maintain strong relationships with manufacturers, and ensure consistent aftersales carpark growth. The successful candidate will be instrumental in driving digital marketing efforts, executing successful events, and ensuring effective communication with all stakeholders. Additionally, the role involves tracking the ROI of marketing activities and maximizing rebates from manufacturers.
Key Responsibilities:
Digital Marketing Execution & Tracking:
Execute and manage digital marketing campaigns across multiple platforms (social media, website, email, paid advertising, etc.).
Track and report weekly on key performance metrics (KPIs) including reach, engagement, and conversions.
Optimize campaigns for performance and ROI.
Collaborate with sales teams to align marketing initiatives with sales objectives.
B2C Event Hosting & Aftersales Carpark Growth:
Plan, coordinate, and execute B2C events (e.g., promotions, roadshows, customer engagement events) to drive brand awareness and vehicle sales.
Partner with internal teams to grow and retain the aftersales carpark through targeted marketing and customer engagement strategies.
Monitor the performance of aftersales marketing efforts and report on carpark growth.
Manufacturer Relationship Management:
Serve as the primary point of contact between the dealership group and vehicle manufacturers
Execute manufacturer-driven marketing initiatives and campaigns effectively.
Maintain strong relationships with manufacturers to ensure timely rebates and incentives.
Stay informed on manufacturer guidelines and ensure compliance.
Data Analysis & Reporting:
Analyze marketing performance, providing insights and recommendations for improvement.
Prepare detailed monthly reports on marketing initiatives, performance metrics, and ROI for senior management.
Use data insights to continuously refine marketing strategies and improve lead generation and sales.
Team Collaboration & Cross-Functional Support:
Collaborate with sales, aftersales, and customer service teams for a unified approach to customer engagement and retention.
Work with creative and content teams to ensure high-quality marketing materials are produced.
Provide ongoing support to dealership staff in executing marketing campaigns and promoting offers.
Requirements:
Experience:
Minimum of 5 years of marketing experience, with at least 3 years in a managerial role within the automotive or commercial dealership sector.
Proven experience in managing digital marketing campaigns, including social media, paid advertising, and SEO/SEM.
Strong knowledge of B2C marketing, event management, and customer relationship management.
Education & Qualifications:
A degree in Marketing, Business Administration, or a related field.
Additional certifications in digital marketing or related areas are a plus.
Skills & Competencies:
Exceptional analytical skills with the ability to track, measure, and report on the effectiveness of marketing initiatives.
Strong project management skills and the ability to prioritize and meet deadlines in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to build relationships with both internal teams and external manufacturers.
Proficient in digital marketing tools and platforms (Google Ads, Facebook Ads, email marketing tools, Google Analytics, etc.).
Strong negotiation and relationship management skills.
Strategic thinking with attention to detail in execution.
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